In the context of globalisation and deeper integration, preserving and promoting the national cultural identity is of utmost importance. Aware of their pioneering and proactive role on all fronts, over the years, the youth organisations at all levels in Hoa Binh province have implemented various concrete and practical activities to preserve and promote the cultural identities of ethnic groups in the locality.

Hoa Binh is home to various ethnic groups, namely Muong, Kinh, Thai, Dao, Tay, and Mong. Each has its own customs, beliefs, and heritage values of literature and arts, language, writing and folk knowledge, and unique traditional costumes. The province is also renowned for the world-famous Hoa Binh Civilization, the cradle of the ancient Vietnamese culture.

Over recent years, the province has paid attention to and directed the work of preserving and developing the culture of ethnic minorities.

However, in the era of Industry 4.0, there are numerous difficulties and challenges. Many cultural values of the Muong ethnic group and the "Hoa Binh Civilisation" face the serious risk of being lost.

Nguyen Van Doan, head of the youth club for preserving and promoting ethnic cultural identity of the province, stated that with their pioneering and proactive role, technology skills, and ability to access information, local young people and youth union members have effectively utilised digital platforms to spread and promote ethnic culture. Many have used social media platforms such as Zalo, TikTok, and Facebook to introduce their customs, traditions, and cultural heritage to a large audience both domestically and internationally. Notably, they have effectively used digital technology to showcase the beautiful landscapes and distinctive cultural features of the ethnic groups in the province to tourists.

In addition, local youths have pioneered in digital transformation, building and applying QR codes at historical and cultural relic sites to provide information about and automated interpretation of the province’s culture and tourism for residents and tourists.

Nguyen Duy Tu, Secretary of the provincial Ho Chi Minh Communist Youth Union, said that through practical actions, union members and youth in the province have consistently raised their awareness and sense of responsibility in preserving and promoting traditional cultural values. They have been the core force in efforts to preserve and promote ethnic cultural identity.