The Xen Muong festival was held on a district-wide scale this year. It was even more special because the event of receiving the certificate of National Intangible Cultural Heritage for the social practice and belief of Keng Loong took place within the festival space.



Residents of Tong Dau commune showcase the Keng Loong ritual at Xen Muong festival.

The Xen Muong festival is held annually in spring in Chieng Chau commune, considered the first capital and the origin of the Thai people who migrated from Lao Cai’s Bac Ha to Mai Chau in the 13th century. Through historical upheavals, generations of Thai tribal leaders have played a significant role alongside the population in cultivating and establishing villages and hamlets.

From the early hours, the Bon village shrine in Chieng Chau commune saw a bustling crowd of locals and tourists offering incense. Prior to this, ritual masters conducted solemn ceremonies, inviting village elders and envoys to partake in the festivities, receiving heartfelt offerings from the villagers. The ritual praised the patriotic spirit, expressing profound reverence and gratitude to the ancestors, seeking favourable weather and national prosperity, ensuring abundance for all.

Vice Chairman of the Mai Chau district People’s Committee Hoang Duc Minh said Xen Muong festival is a cherished folk tradition and cultural practice deeply ingrained in the local community. Through organising the festival, the aim is to honour the cultural identity of the ethnic community, and promote and introduce the history, cultural and tourism potential, contributing to developing a healthy cultural and spiritual life, and fostering a joyful and vibrant atmosphere at the onset of the Year.

In addition to the captivating Keng loong performances, the festival atmosphere was further enlivened by a variety of communal activities, including folk costume contests and cultural exchanges, culinary competitions, and traditional ethnic sports tournaments. The event attracted thousands of domestic and international tourists. Nguyen Hai Quang, a tourist from Hanoi, enthusiastically shared: "I look forward to returning to Mai Chau to experience more of its traditional beauty and the wonderful cultural heritage that the locals are diligently preserving and promoting".


Related Topics


Promoting Hoa Binh cultural heritage values: Part 3 - Reviving traditional values

Hoa Binh province has carried out multiple programmes and initiatives to revive its cultural heritage which has gradually fallen into oblivion through the ebbs and flows of history.

Exploring Hoa Binh Culture

The most prominent and defining feature in the prehistoric era of Hoa Binh is the Hoa Binh Culture. The Culture was first discovered in Hoa Binh. The significant prehistoric culture represents not only Vietnam but also Southeast Asia and southern China. Through excavations of cave sites in the limestone regions of Hoa Binh, French archaeologist M. Colani introduced the world to a "Stone Age in Hoa Binh province – Northern Vietnam" in 1927. On January 30, 1932, the First Congress of Far Eastern Prehistorians, held in Hanoi, officially recognised the Hoa Binh Culture.

Promoting Hoa Binh cultural heritage values: Part 2 - Rich cultural heritage in Vietnam’s northwest gateway

Known as the "Land of Epic History”, Hoa Binh province, the gateway to Vietnam’s northwest, boasts a strategic location and a unique cultural tapestry woven by its ethnic minority communities.

Receiving the certificate of the historical and cultural site at the provincial level for Sau Communal House, Thanh Cao Commune

The People's Committee of Luong Son District recently held a ceremony to receive the certificate recognizing Sau Communal House in Thanh Cao Commune as a provincial-level historical and cultural site.

Motivation for community to enhance cultural heritage preservation

Recognising the importance of cultural heritage preservation in protecting and promoting the value system of Vietnamese culture, and serving socio-economic development in the new period, Party committees and local administrations in Hoa Binh province have identified it as a key task in the cultural development strategy. The province has been making efforts in mobilising resources, creating consensus among people and engaging ethnic communities in preserving and promoting cultural identity.

A journey through time: Exploring rich history, formation of Hoa Binh province: Article 1: Major features of Hoa Binh province formation

Hoa Binh province has captured growing attention both domestically and internationally for its distinctive cultural heritage and rich history. Most notably, it has been renowned for its famous Hoa Binh culture, considered the cradle of ancient Vietnamese civilisation. Looking ahead to significant milestones in 2025 and the 140th anniversary of province establishment in 2026, Hoa Binh Newspaper presents a comprehensive overview of the province's development across economic, social, cultural, tourism, and security domains.