Consumers choose to buy OCOP products. (Photo taken at an outlet introducing OCOP products of Hoa Binh at No3, Hoang Dieu Street, Phuong Lam ward, Hoa Binh city).

After three years of implementing the OCOP Programme, the province now has 70 products of 59 entities recognized by the provincial People's Committee as meeting OCOP standards of 3 stars or more. Among them, 18 products got 4 stars and 52 products got 3 stars. Nguyen Huy Nhuan, Director of the Department of Agriculture and Rural Development, said the OCOP programme has created a momentum to improve the capacity of craft villages, cooperatives, small and medium enterprises in production and trade of particular agricultural, forestry and fishery products of each locality. Through the standardization of products, the province develops the market for the products and forms clean and safe agricultural production areas in association with product value chains, thereby contributing to economic restructuring in rural areas.

In order for consumers to learn more about OCOP products, the Department of Agriculture and Rural Development has advised the provincial People's Committee, the Center for Promotion of Investment, Trade and Tourism, and related agencies to help business entities introduce their products on e-commerce sites. The department also arranges for OCOP producers to attend fairs and OCOP conferences in and outside the province to have opportunities to access buyers and processors; and coordinates with departments and sectors to open safe agricultural products stores to display and sell OCOP products.

Through trade promotion activities, many OCOP producers have been able to sign sales contracts with supermarket chains such as Vinmart, BigC, Lotte, Saigon Co-op and clean food stores. Viba bananas and Cao Phong oranges have been served as desserts on flights of the national airline Vietnam Airlines; Son Thuy longan is exported to China, and Song Boi tea is exported to Taiwan...

The province aims to have at least 80 products and services of 15 enterprises, 50 cooperatives, and 15 business households meet OCOP standards from 3 stars or more by 2025./.

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