With its strategic location, well-developed transport network, and diverse soil and climatic conditions, Hoa Binh is emerging as a must-visit destination in Vietnam's northwestern tourism corridor. The province boasts numerous attractions, including the Kim Boi hot springs (Kim Boi district), the Dau Rong cave complex (Cao Phong), the Mai Chau valley (Mai Chau), and the iconic Hoa Binh hydropower plant.
The Dau Rong cave complex and
Bong Lai temple festival in Cao Phong district offer visitors an enchanting
spiritual and cultural tourism experience.
Hoa Binh is also home to a rich tapestry of
ethnic cultures from its Muong, Thai, Dao, Tay, and Mong communities, with
highlights including the renowned Hoa Binh Culture, Mo Muong heritage, and "De
dat – De nuoc (the birth of land and water)” epic, alongside distinctive
cuisine and abundant local specialties. Known for their revolutionary
traditions, resilience, hospitality, and industrious spirit, local people form
a key resource for developing diverse tourism models, particularly in
agricultural and eco-cultural-historical tourism.
The Serena Resort Kim Boi
capitalises on abundant hot mineral water resources in Kim Boi district to
offer premium wellness experiences.
The province is currently developing several
promising tourism models, such as homestays, spiritual and cultural tourism,
circular agriculture paired with experiential tourism, educational tourism
services, and e-commerce for tourism. Homestays, in particular, have gained
popularity among domestic and international travelers, particularly proven
effective when driven by collaborations between local households and
professional tourism companies.
Och fish soup with sour bamboo
shoots – a culinary staple of the Muong land – is a favorite among tourists
exploring the Hoa Binh Lake tourism site.
Hoa Binh also holds potential for entertainment,
sports, and adventure tourism. In today’s landscape, the industry benefits from
the Fourth Industrial Revolution, supportive government policies, and
opportunities to learn from successful models. However, challenges persist,
including limited access to financial resources, underdeveloped operational
skills, and an uneven ecosystem. Additionally, there is an absence of flagship
tourism models to lead the development of a cohesive and sustainable tourism
ecosystem.
To address these issues, Hoa Binh must increase
awareness of successful tourism models. Media outlets should implement
strategic, long-term promotional campaigns, while related training programmes
should focus on enhancing services management and operational skills. Moreover,
promoting new tourism routes and products through various channels is
necessary.
To translate its potential into reality, the
province should improve its business climate and competitiveness, ensuring a
balance among economic growth, cultural, social, and environmental development,
and defence-security maintenance. Prioritised investments should target
socio-economic infrastructure, eco-agricultural tourism, and the One Commune
One Product (OCOP) programme. It is also important to focus on branding,
e-commerce development, and the promotion of high-quality, innovative tourism
products, such as eco-agricultural experiences, educational farm tourism, and
wellness retreats that preserve and celebrate the province’s cultural and
natural charms.
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.
On February 21, the Provincial People's Committee held a conference to implement the tourism plan in 2025 and meet with tourism businesses operating in the province. The event was chaired by Mr. Nguyen Van Toan, the Standing Vice Chairman of the Provincial People's Committee and the Head of the Provincial Tourism Steering Committee.
Tien Pagoda is located in the valley of Lao Noi and Lao Ngoai villages, Phu Nghia commune, Lac Thuy district; it is surrounded by two mountain ranges stretching like two giant dragons reaching for the blue sky. Every year, when spring comes, thousands of Buddhists and tourists from all over the country make a pilgrimage to Tien Pagoda. The relic complex of Tien Pagoda is ranked as a national relic by the Ministry of Culture, Sports and Tourism with 21 relic sites of many types: historical and cultural relics, scenic relics, and archaeological relics.
Cao Phong has paid due attention to developing tourism, creating impetus for socio-economic development towards completing the targets set in the resolution of the district’s 28th Party Congress for the 2020-2025 tenure.
A great number of visitors have flocked to tourist attractions in Hoa Binh province in the first lunar month every year to admire the beautiful scenery, fully enjoy the spring atmosphere, and immerse themselves in the festive atmosphere in many localities.
