Once barely visible on the northern region’s tourism map, Hoa Binh province welcomed 4.3 million visitors last year, generating a tourism revenue of nearly 4.74 trillion VND (USD), according for 31% of its GDRP. Beyond mere statistics, the milestone demonstrates that tourism and services have become new growth engines for the locality.


The current appearance of Hoa Binh city stands as a testament to its transformation through economic restructuring. 

Policy-driven transformation

In Giang Mo Village, Binh Thanh commune (Cao Phong), a homestay was recently inaugurated. Its owner Luong Van Tinh, formerly a farmer, is rushing off his feet to welcome weekend visitors from Hanoi. Not far away, the once-quiet road along Hoa Binh Lake now bustles with tourist vehicles heading to picturesque resorts. A different Hoa Binh is emerging-more vibrant, more attractive, and ready to become a new tourism hub in the northern region.

The transformation has been driven by the Standing Board of the provincial Party Committee’s Resolution No.09-NQ/TU dated December 31, 2021, which identifies tourism – service an economic pillar with the ambitious goal of transforming the province into the Northwestern region's premier destination for resort tourism and cultural experiences.

In Mai Chau district, over 30 households have shifted from rice cultivation and farming to operating homestays. The traditional stilt houses maintain their authentic character while offering modern comforts of electricity, wifi, and comfortable bedding. In the evenings, tourists immerse themselves in bamboo dances accompanied by vibrant drum and gong rhythms.

According to Vice Chairman of the district People’s Committee Hoang Duc Minh, Mai Chau hosted some 210,000 tourist arrivals, an impressive figure for a mountainous district.

Hoa Binh Lake, once a tranquil expanse frequented only by fishing boats, now teems with cruise ships, motorboats, and even kayakers navigating between small islands. Billed as "Ha Long Bay in the mountains," the lake is gradually establishing itself as a unique ecological and resort tourism destination in the north. Lake exploration tours allow tourists to drift across the deep blue waters, fish from boats, and enjoy freshly grilled fish on islands beside glowing charcoal stoves. Additionally, numerous lakeside resorts have emerged, transforming the area into a tourism paradise on the verge of flourishing.

Beyond community tourism, Hoa Binh has quickly embraced new trends including lakeside resorts and luxury retreats, such as the Phoenix Golf Course in Luong Son, which attracts visitors from Hanoi and neighboring provinces. Forest meditation and yoga sessions, natural hot spring baths, kayaking on the Da River, mountain climbing, and waterfall expeditions cater to adventure enthusiasts

Tourism has transformed local livelihoods, helping residents gain stable income while showcasing their ethnic culture to visitors from everywhere.

Undercurrents behind growth

If tourism represents the new growth engine, then commerce and services are the gears operating behind the scenes, propelling local economy forward with greater momentum. A few years ago, Hoa Binh residents were familiar only with small traditional markets. Today, supermarkets and shopping centers appear in the heart of the city and towns, creating a more modern landscape. The total retail sales of goods and service revenue in 2024 reached over 74 trillion VND, up 18% against the previous year.

Beyond expanding in scale, the province’s commerce has established its unique identity through numerous OCOP products. Cao Phong oranges, forest honey, can wine, and Shan tuyet tea—specialties once familiar only locally—now appear on shelves in major supermarket chains and e-commerce platforms like Postmart and Voso, reaching consumers nationwide.

Additionally, transportation and logistics have boomed, facilitating the flow of goods and tourism development. The Hoa Binh - Hanoi expressway and key transportation routes have shortened travel times and significantly reduced logistics costs.

The development of commerce, tourism, and logistics has generated impressive growth figures and created thousands of new jobs.
According to Permanent Vice Chairman of the provincial People’s Committee Nguyen Van Toan, the province’s GRDP per capita reached 81 million VND in 2024 as compared to 64.7 million VND in 2022. Services played a substantial role in this growth. If tourism provides the initial impetus, commerce and services represent persistent currents carrying this region into a new era. Hoa Binh is advancing along a new path where each tourist footprint not only leaves an impression but transforms an entire countryside.

From Mai Chau to Hoa Binh Lake, from Luong Son to Kim Boi, new economic models have been developed, bringing changes to daily lives. Hoa Binh is stepping beyond the well-worn path of a purely agricultural mountainous province. However, challenges are on the horizon for the province to develop sustainably and ensure no one is left behind during the development process.

Three years may not be long for such a transformation, but it's sufficient to affirm that Hoa Binh is no longer a locality standing outside the major economic arena. The future of the province will continue to be crafted by the people of this land.

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