(HBO) – Besides serving as a key to unlock potential markets, brand development also helps protect the position of local businesses in the context of fierce competition. Many companies have grasped the opportunities to elevate the value of their agricultural products to a new height.
Tan
Lac red-flesh grapefruit receives collective brand in 2017.
Together
with Cao Phong orange, Luong Son organic vegetable was chosen as a gold brand
of Vietnamese agriculture in 2016. A year later, the two products and Son Thuy
longan were listed among the top 157 outstanding agricultural products of the
nation.
According to Phung Thi Lan, Chairwoman of Luong Son district farmers’
association and head of the Luong Son organic vegetable production group, organic
vegetable cultivation has brought stable income to farmers in Hop Hoa, Nhuan
Trach, Hoa Son, Thanh Lap, Cu Yen, Cao Ram communes and Luong Son town. The
vegetables have gained a firm foothold in some hard markets like Hanoi, winning
trust from consumers.
Local production groups and cooperatives have paid due attention to building
brands for their products. In the past 2-3 years, brand names have been
developed for tens of agricultural products in the province. In the end of
2017, Lac Thuy orange received prestigious brand protection and shortly after
that, Tan Lac red-flesh grapefruit achieved recognition in intellectual
property.
Other famous brands in the province are ruou can (wine drunk through pipes),
Tan Lac chayote, Da River fish and shrimp, Lac Thuy chicken, La Son chicken,
Hoa Binh honey and Hoa Binh sugar cane, among others.
According to Vuong Dac Hung, Vice Director of the provincial Department of
Agriculture and Rural Development, gaininging a brand name means the products
having a foothold in the market.
Hien
Luong agro-forestry production and business cooperative in Da Bac district is
completing procedures to gain brand recognition for its Da River fish in 2018.
To win the consumers’ faith, farmers cultivating Luong Son organic vegetables
have to attend training courses and get practice for a long period of time.
They obey five "no” principles during the cultivation, including no chemical
fertilisers, no genetically modified materials, no stimulants and no pesticides.
Along with the geographical indication certificate, farmers in Cao Phong district
have produced safe oranges in line with the VietGAP standards to appeal to the
market’s tastes.
Areas for VietGAP orange cultivation have been expanded. Currently, 315 local
households are planting the fruit on 423,36 hectares. Cao Phong organge has
affirmed its prestige, thus bringing stable and sustainable benefits to
growers./.
Since the beginning of this year, under the direction of the Department of Agriculture and Environment, the Sub-Department of Agricultural, Forestry, and Fishery Product Quality Management has strengthened the integration of the professional activities to promote and guide the organizations and individuals in the production and trading of agricultural, forestry, and fishery products to comply with the legal regulations regarding the use of chemicals, pesticides and veterinary medicines in crop cultivation, livestock farming and aquaculture. They also provide guidance to processing and manufacturing establishments on keeping the records to trace the product origins and using food additives from the approved list according to the regulations.
Hoa Binh province saw a significant rise in state budget revenue in the first two months of 2025, heard a meeting chaired by Vice Chairman of the provincial People’s Committee Quach Tat Liem.
Ha Thi Ha Chi, a 26-year-old graduate in law, has taken an unconventional path by returning to her hometown in Mai Chau district to establish the Tong Dau Cooperative, creating stable jobs for local women and bringing Thai ethnic brocade weaving to the global market.
As the Lunar New Year 2025 approached, pork prices surged, creating a profitable season for farmers in Tan Vinh commune, Luong Son district. Taking advantage of the rising demand, Can Minh Son, a farmer from Coi hamlet, sold over 30 pigs at 69,000 VND/kg, each weighing more than 100 kg. After deducting expenses, his family earned a profit of over 50 million VND.
alternate member of the Central Party Committee, Secretary of the Hoa Binh provincial Party Committee Nguyen Phi Long on March 5 had a working session with Yan Jiehe, Founder and Chairman of the China Pacific Construction Group, one of China's largest private corporations in the field of transport infrastructure. Deputy Secretary of the provincial Party Committee, Chairman of the provincial People's Committee Bui Duc Hinh and leaders of provincial departments and sectors also attended the working session.
The electronic printed circuit board (PCB) manufacturing and processing plant of Japan’s Meiko Group, located at Da River Left Bank Industrial Park in Hoa Binh city with a total investment of over 200 million USD, is expected to create thousands of jobs and make a significant contribution to the local budget.
