(HBO) – Besides serving as a key to unlock potential markets, brand development also helps protect the position of local businesses in the context of fierce competition. Many companies have grasped the opportunities to elevate the value of their agricultural products to a new height.
Tan
Lac red-flesh grapefruit receives collective brand in 2017.
Together
with Cao Phong orange, Luong Son organic vegetable was chosen as a gold brand
of Vietnamese agriculture in 2016. A year later, the two products and Son Thuy
longan were listed among the top 157 outstanding agricultural products of the
nation.
According to Phung Thi Lan, Chairwoman of Luong Son district farmers’
association and head of the Luong Son organic vegetable production group, organic
vegetable cultivation has brought stable income to farmers in Hop Hoa, Nhuan
Trach, Hoa Son, Thanh Lap, Cu Yen, Cao Ram communes and Luong Son town. The
vegetables have gained a firm foothold in some hard markets like Hanoi, winning
trust from consumers.
Local production groups and cooperatives have paid due attention to building
brands for their products. In the past 2-3 years, brand names have been
developed for tens of agricultural products in the province. In the end of
2017, Lac Thuy orange received prestigious brand protection and shortly after
that, Tan Lac red-flesh grapefruit achieved recognition in intellectual
property.
Other famous brands in the province are ruou can (wine drunk through pipes),
Tan Lac chayote, Da River fish and shrimp, Lac Thuy chicken, La Son chicken,
Hoa Binh honey and Hoa Binh sugar cane, among others.
According to Vuong Dac Hung, Vice Director of the provincial Department of
Agriculture and Rural Development, gaininging a brand name means the products
having a foothold in the market.
Hien
Luong agro-forestry production and business cooperative in Da Bac district is
completing procedures to gain brand recognition for its Da River fish in 2018.
To win the consumers’ faith, farmers cultivating Luong Son organic vegetables
have to attend training courses and get practice for a long period of time.
They obey five "no” principles during the cultivation, including no chemical
fertilisers, no genetically modified materials, no stimulants and no pesticides.
Along with the geographical indication certificate, farmers in Cao Phong district
have produced safe oranges in line with the VietGAP standards to appeal to the
market’s tastes.
Areas for VietGAP orange cultivation have been expanded. Currently, 315 local
households are planting the fruit on 423,36 hectares. Cao Phong organge has
affirmed its prestige, thus bringing stable and sustainable benefits to
growers./.
Maximizing local potential and advantages, Yen Tri commune in Yen Thuy district is actively promoting the cultivation of medicinal herbs and turning medicinal herbs into One Commune - One Product (OCOP) products.
Situated at the gateway to the Northwest, Hoa Binh province has a population of over 900,000, including about 540,000 of working age. It is home to 6,000 businesses and production facilities, providing employment for over 100,000 workers. The remaining workforce is engaged in informal jobs, works in enterprises outside the province, or contributes to agro-forestry-fisheries. Additionally, around 3,000 workers are employed abroad.
The Hoa Binh provincial People's Committee has issued Decision No. 2767/QD-UBND announcing the rankings of departments, agencies, districts and Hoa Binh city in the Public Administration Reform Index (PAR) and the Satisfaction Index of Public Administration Services (SIPAS) in 2024.
The cultivation of Dam Xanh fish (Bangana lemassoni), a unique fish species, has seen remarkable growth in Mai Chau district, thanks to its high economic value and effectiveness. Initially concentrated in Van Mai commune, farming has now extended to four other communes, namely Mai Hich, Mai Ha, Chieng Chau, and Son Thuy. These areas benefit from pristine underground water flowing from mountain crevices, providing ideal conditions for raising this specialty fish.
In 2024, the total state budget revenue of Hoa Binh Province is estimated at approximately VND 6,930 billion, achieving 183% of the Government’s target, 126% of the target assigned by the Provincial People's Council, and 145% compared to the same period last year.
In 2024, Hoa Binh province has shown signs of improvement in attracting investment and developing enterprises.
