(HBO) – After the red-flesh pomelo of Tan Lac district and the Dien pomelo of Yen Thuy district, the orange from Cao Phong district of Hoa Binh province is now officially put up for sale in the UK, marking the return of this specialty to the global market after over 40 years.
Seven tonnes of the Cao Phong orange has been officially imported
into the UK.
To enter the British market, the nearly 7 tonnes
of Cao Phong orange, exported via the official channel by the Hoa Binh-based
RYB joint Stock Company, met strict quality, food safety, and origin standards,
including passing the testing for nearly 900 chemical elements in plant
protection products.
The fruit, imported by the Longdan group, is
sold at the Longdan supermarket chain in London and some other cities in the
UK. It is also distributed to other local wholesalers and retailers of Asian
products, initially winning positive assessment from local consumers.
In February, Longdan, the biggest importer of
Vietnamese goods in the UK, also purchased over 5 tonnes of the red-flesh
pomelo farmed in Tan Lac district and 11 tonnes of the Dien pomelo farmed in
Yen Thuy district of Hoa Binh province. This was also the first time the citrus
of the two varieties cultivated in Hoa Binh had been officially exported to the
UK.
The Cao Phong
orange has been highly valued by many consumers.
Nguyen Canh Cuong, Trade Counsellor of Vietnam’s
Trade Office in the UK, said the successful export of pomelo and orange has
shown Vietnamese producers and exporters’ breakthrough progress in meeting
quality and Global GAP production standards.
The UK has great demand for orange and pomelo,
especially orange, he said, noting that it imports about 420 tonnes of orange
worth some 263 million GBP (315 million USD) each year, mainly from Spain,
South Africa, Morocco, and Egypt.
While most of Vietnam’s fresh fruits exported to
the UK such as lychee, mango, and dragon fruit face some preservation
difficulties, orange and pomelo can be kept for a longer time thanks to their
characteristics, especially pomelo which needs a certain period between harvest
and consumption to generate the best taste.
However, Cuong added, though the Cao Phong
orange and Dien pomelo have high quality to imported rivals in the UK,
businesses should pay attention to prices to stay competitive and expand their
market share there.
The Cao Phong
orange is put up for sale besides the green-skin pomelo, red-flesh pomelo, and
Dien pomelo of Vietnam at a Longdan supermarket.
The Trade Counsellor noted as the Vietnamese
orange and pomelo are new products here, the firms also need to have
appropriate marketing strategies, especially digital marketing, to introduce
them to local consumers. This is a global trend that Vietnamese businesses
should apply as soon as possible in such a developed market as the UK that is
relatively far from Vietnam.
Luke McWatters, a consumer in London, said the
Cao Phong orange is much sweeter than other types of imports. He used to spend
a holiday in Vietnam and taste many delicious fruits that haven’t been sold in
the UK. He expressed his hope that Vietnam will export more fresh fruit to the
UK in the furture so that British consumers can enjoy its quality produce.
The Cao Phong
orange displayed and introduced to British consumers.
Maximizing local potential and advantages, Yen Tri commune in Yen Thuy district is actively promoting the cultivation of medicinal herbs and turning medicinal herbs into One Commune - One Product (OCOP) products.
Situated at the gateway to the Northwest, Hoa Binh province has a population of over 900,000, including about 540,000 of working age. It is home to 6,000 businesses and production facilities, providing employment for over 100,000 workers. The remaining workforce is engaged in informal jobs, works in enterprises outside the province, or contributes to agro-forestry-fisheries. Additionally, around 3,000 workers are employed abroad.
The Hoa Binh provincial People's Committee has issued Decision No. 2767/QD-UBND announcing the rankings of departments, agencies, districts and Hoa Binh city in the Public Administration Reform Index (PAR) and the Satisfaction Index of Public Administration Services (SIPAS) in 2024.
The cultivation of Dam Xanh fish (Bangana lemassoni), a unique fish species, has seen remarkable growth in Mai Chau district, thanks to its high economic value and effectiveness. Initially concentrated in Van Mai commune, farming has now extended to four other communes, namely Mai Hich, Mai Ha, Chieng Chau, and Son Thuy. These areas benefit from pristine underground water flowing from mountain crevices, providing ideal conditions for raising this specialty fish.
In 2024, the total state budget revenue of Hoa Binh Province is estimated at approximately VND 6,930 billion, achieving 183% of the Government’s target, 126% of the target assigned by the Provincial People's Council, and 145% compared to the same period last year.
In 2024, Hoa Binh province has shown signs of improvement in attracting investment and developing enterprises.
