(HBO) – A store was recently opened at the area of former Phuong Lam market on Dien Bien Phu street, Hoa Binh city, selling clean fruits and vegetables with clear origins.

Food safety has long been a worry of each family, especially housewives. Nguyen Thi Ha, a resident in Phuong Lam ward of Hoa Binh city, said she often buy fruits and vegetables sold near the Phuong Lam market, but even sellers do not know about the quality and safety of the goods since they just re-sell the products purchased from other provinces.



At the Phuong Lam market, the origin of almost all fresh agricultural products is unknown. Even when consumers know who produced, it is also difficult to ensure that farmers complied with the safe production process since they always consider profit as a top priority.



The store selling products branded with "Hoa Binh Agricultural Products FTT” in the area of former the Phuong Lam market (Hoa Binh city).


Due to consumers’ growing demand and difficulties in selecting clean and safe foodstuffs, a group of employees of the Hoa Binh sub-department of cultivation and plant protection opened a store at No. 59, Dien Bien Phu street of Hoa Binh city, providing clean fruits and vegetables branded "Nong san Hoa Binh FTT” (Hoa Binh Agricultural Products FTT).

Many local residents were excited about the inauguration of the store. Nguyen Thi Ha, a frequent customer, said: "Although prices at the Hoa Binh Agricultural Products FTT are a little higher than those of goods sold nearby, they are reasonable and accepted by consumers.”

Notably, there is a wide variety of carefully selected products at the store such as water morning spinach, chayote buds, basella alba, nalta jute, and mushroom. Most of the items hail from organic farming areas or those following VietGAP standards such as the vegetable production areas in Luong Son and Tan Lac districts (Hoa Binh province) or Moc Chau district (Son La province).


With the initial farmland area of 2,000 sq.m. in Dan Chu commune of Hoa Binh city, the store’s members have also produced different types of quality and safe vegetables on their own.

Le Hoai Nam, a co-founder of the store, said the cultivation of all products sold there was closely monitored with farm records and clear origins. Since the store’s opening, all vegetables and fruits have continually been sold out shortly after they were put on the shelves.


Related Topics


Kicking off the summer sports activities for children

With just over a month left until the school summer break, students are eagerly anticipating a period of rest and fun after a year of academic pressure. To provide a healthy environment for the physical development, in addition to the classes that foster talents and enhance the academic knowledge, sports and physical activities continue to attract a large number of children and teenagers.

Promoting and introducing the outstanding values of “Hoa Binh Culture” in Mai Chau District

On April 17th, Hoa Binh Provincial Museum organized a program to promote and introduce the outstanding values of "Hoa Binh Culture” at the Boarding Secondary and High School for ethnic minority students in Mai Chau District.

Hoa Binh colleges celebrate Lao Bunpimay Festival

The Hoa Binh College of Technical Technology, in collaboration with the Hoa Binh Technical and Economic College and the provincial Association of Literature and Arts, hosted a gathering on April 15 to celebrate Laos’ traditional Bunpimay (New Year) Festival 2025 and debut the new book "Nguoi Muong o ban Don” (Muong people in Don village).

Hoa Binh accompanies entire people in national construction, safeguarding

In the millennia-long history of national construction and safeguarding, people of all ethnic groups in Hoa Binh have been united and closely bound together to overcome all difficulties and challenges, standing alongside the entire Vietnamese people throughout the history of building and defending the country.

Living green through simple daily actions

Living green is a healthy, positive, and sustainable lifestyle that not only helps protect the environment and quality of life but also conserves natural resources and ecosystems. Among the many ways to embrace this lifestyle, reducing plastic consumption is one of the most impactful.

Kim Boi women join improving spiritual life

The women's unions at all levels in Kim Boi district have been making significant contributions to the movement of building cultural life in the local community. The movement helps improve rural look and the spiritual and material lives of local residents.