The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
Tourists visit the Mong ethnic market in Pa Co commune, Mai Chau district, Hoa Binh province.
The two communes usually become much busier on weekends when domestic and foreign tourists flock to experience and explore the local daily life.
Phang A Pao, a farmer in Cha Day hamlet, Pa Co commune, said that since 2017, his family and some households in the hamlet have combined agricultural production with community-based tourism development. Their daily life and production such as growing rice, harvesting Shan Tuyet tea, dyeing indigo, painting beeswax, and making paper are utilised and exploited as tourism products.
In the last few years, transport infrastructure in the two communes has been improved, creating favourable conditions for tourism development. Tourists can easily travel to destinations by motorbikes, cars or coaches. Other infrastructure of telecommunication, electricity, clean water has been improved too together with attention being paid to increase quality of human resources for tourism, and financial support for ethnic minority households. With the effective preservation of traditional cultural values and natural resources, the two communes have become attractive tourist destinations.
Cao Thu Ha, a tourist from Hanoi, shared that she has travelled to the communes five or six times. Ha said she enjoy going to the market with the Mong people, practicing beeswax painting, eating hot fried sticky rice cakes and watching the sunrise on the mountain.
There are more than ten homestays in Hang Kia and Pa Co communes. Tourism development has created jobs and sustainable livelihoods for hundreds of local labourers. In Hang Kia commune, a community-based cooperative has been established while in Pa Co commune, homestay services providers established an association to support each other.
Community-based tourism sites in the two communes welcome visitors all year round with the high season falling in summer, long holidays, new year celebration of the Mong people and Lunar New Year.
They are also focusing on exploiting new and attractive tourism products associated with ethnic cultural identity to attract tourists, such as Mong ethnic cultural exchange night market, cloud watching or night camping in Hang Kia.
According to Chairman of the Farmers' Association of Pa Co commune Phang A Song, the community-based tourism models have significantly changed the life of local Mong people. Tourism development not only helps increase income for local residents but also contributes to better protection of natural resources as people are aware of the importance of keeping forests and creating ecological landscapes. Local unique cultural features are promoted while people can better sell agricultural specialties and handicrafts.
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.
On February 21, the Provincial People's Committee held a conference to implement the tourism plan in 2025 and meet with tourism businesses operating in the province. The event was chaired by Mr. Nguyen Van Toan, the Standing Vice Chairman of the Provincial People's Committee and the Head of the Provincial Tourism Steering Committee.
Tien Pagoda is located in the valley of Lao Noi and Lao Ngoai villages, Phu Nghia commune, Lac Thuy district; it is surrounded by two mountain ranges stretching like two giant dragons reaching for the blue sky. Every year, when spring comes, thousands of Buddhists and tourists from all over the country make a pilgrimage to Tien Pagoda. The relic complex of Tien Pagoda is ranked as a national relic by the Ministry of Culture, Sports and Tourism with 21 relic sites of many types: historical and cultural relics, scenic relics, and archaeological relics.
Cao Phong has paid due attention to developing tourism, creating impetus for socio-economic development towards completing the targets set in the resolution of the district’s 28th Party Congress for the 2020-2025 tenure.
A great number of visitors have flocked to tourist attractions in Hoa Binh province in the first lunar month every year to admire the beautiful scenery, fully enjoy the spring atmosphere, and immerse themselves in the festive atmosphere in many localities.