Mui Ne, a popular beach area in Phan Thiet city, the central province of Binh Thuan, is expected to become a national tourism site by 2030, heard a recent conference in the province.

Mui Ne is
expected to become a national tourism site by 2030. (Source: kenhdulich.org)
By 2025, Mui Ne would become the main resort centre of Binh Thuan
and the south-central coastal region, welcoming 10 million visitors. And by
2030, the area would meet all requirements for becoming a national level site,
with 16 million visitors and 58 trillion VND (2.5 billion USD) in tourism
revenue.
The area aims to attract new markets in central and northern Europe and the
Middle East, and will focus on beaches, sports, culture and community tourism.
Pham Trung Luong, former deputy head of the Institute for Tourism Development
Research, said to achieve the goal, Binh Thuan province should create diverse
tourism products, boost promotion and train people.
The province should also care more about environmental factors and the effects
of climate change, he added.
Lương emphasised that developing Mui Ne into a national tourism site would
boost development in the region, and links with the Central Highlands.
Representatives of tourism agencies and cultural experts in Binh Thuan and
neighbouring provinces and cities attended the conference. They called for more
investment in entertainment and traffic infrastructure.
Ngo Thanh Loan of the Ho Chi Minh City University of Social Sciences and
Humanities noted that Mui Ne’s key resource is the beach, so protecting the
natural landscape is a must during development”.
Nguyen Duc Hoa, Vice Chairman of the provincial People’s Committee, asked the
Department of Culture, Sports and Tourism to collect opinions from all
attendees at the conference.
He asked the department to submit the development plan to the People’s
Committee soon.
Source: VNA
As a land deeply intertwined with human history and Vietnam’s millennia-long journey of nation-building and defence, Hoa Binh is often revered for its epic tales and legends.
Residents of Hoa Binh boast a rich cultural identity, reflected in their unique language, traditional attire, customs, and folk melodies – described as "sweet as honey, clear as a mountain stream.”
Lac Son district’s Vu ban town held the 2025 Truong Kha temple festival on April 12–13 (the 15th–16th days of the third lunar month). Since its revival in 2019, the festival has been organised every three years, preserving valuable intangible heritage while meeting the community’s cultural and spiritual needs.
The clothing of women reflects the culture of the Muong, Thai, Tay, Dao, and Mong ethnic groups in the northern province of Hoa Binh.
Gongs hold a special place in the cultural and spiritual life of the Muong ethnic people in Hoa Binh province. More than musical instruments, they are an indispensable part of community rituals and collective memory, echoing through generations as a spiritual thread linking the past, present, and future.
Preserving and promoting the cultural values of the Muong ethnic group has become an urgent task in the current context, as many traditional values face the risk of fading away. This effort requires not only protecting the cultural identity but also eliminating outdated customs and developing a modern cultural lifestyle, contributing to sustainable values for the Muong community in Hoa Binh province.
The Muong ethnic culture, deeply rooted in Vietnam’s mountainous north, continues to be preserved and revitalised by dedicated individuals and communities determined to safeguard their ancestral identity.