(HBO) – The People’s Committee of the northwestern mountainous province of Hoa Binh has convened a meeting to prepare for the culture and tourism week slated for November.
The provincial culture and tourism week aims to introduce and honour
traditional culture and national cultural heritage in Hoa Binh, while promoting
the locality’s tourism potential. It is expected to see the participation of
Hoa Binh’s neighbouring provinces.
The highlight of the programme is a beauty contest that honours the beauty of
local women, as well as the land and people of Hoa Binh in general. The winner of
the pageant will have a chance to work as Hoa Binh’s brand ambassador.
The qualification round of the contest will last from August 25 to September 12,
while the finale will take place from October 20 to November 3.
Speaking at the meeting, Vice Chairman of the provincial People’s Committee
Nguyen Van Chuong asked the organisers to ensure the progress of the festival.
Apart from tourism promotion, local products should be introduced during the
festival, he said, stressing the organisation of the "One Commune, One Product”
exhibition by the Ministry of Agriculture and Rural Development on this
occasion.
The auction of the holding of the beauty contest should be publicised and
contest rules announced no later than August 25, he said.
As a land deeply intertwined with human history and Vietnam’s millennia-long journey of nation-building and defence, Hoa Binh is often revered for its epic tales and legends.
Residents of Hoa Binh boast a rich cultural identity, reflected in their unique language, traditional attire, customs, and folk melodies – described as "sweet as honey, clear as a mountain stream.”
Lac Son district’s Vu ban town held the 2025 Truong Kha temple festival on April 12–13 (the 15th–16th days of the third lunar month). Since its revival in 2019, the festival has been organised every three years, preserving valuable intangible heritage while meeting the community’s cultural and spiritual needs.
The clothing of women reflects the culture of the Muong, Thai, Tay, Dao, and Mong ethnic groups in the northern province of Hoa Binh.
Gongs hold a special place in the cultural and spiritual life of the Muong ethnic people in Hoa Binh province. More than musical instruments, they are an indispensable part of community rituals and collective memory, echoing through generations as a spiritual thread linking the past, present, and future.
Preserving and promoting the cultural values of the Muong ethnic group has become an urgent task in the current context, as many traditional values face the risk of fading away. This effort requires not only protecting the cultural identity but also eliminating outdated customs and developing a modern cultural lifestyle, contributing to sustainable values for the Muong community in Hoa Binh province.
The Muong ethnic culture, deeply rooted in Vietnam’s mountainous north, continues to be preserved and revitalised by dedicated individuals and communities determined to safeguard their ancestral identity.
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