(HBO) - When the fog covering the town of Mai Chau gradually disappears, a small village with rustic houses on stilts show up, It is Pom Coong village imbued with characteristics of Thai ethnic people. Coming here, visitors can immerse themselves in the poetic natural scenery, enjoy traditional Thai ethnic food, grow rice and cook meals with ethnic people.


Tourists choose souvenirs in Pom Coong village, Mai Chau town, Mai Chau district.

 Pom Coong means a village of hills lying on a big drum like the bronze one.

 Currently, Pom Coong is home to 70 households with 359 people and seven big families living in harmony. Up to 89 percent of households are recognised as cultural families. Pom Coong has been recognised as a cultural village for five consecutive years. Local residents began providing homestay services in 1998, with the first three families of Ha Thi Chung, Kha Van Vuong and Kha Van Hung. To date, 15 households have engaged in this business. Up to 70 percent of visitors are foreigners and the remaining are Vietnamese keen on Thai ethnic characteristics. Pom Coong is attracting more and more tourists, earning locals higher income. Last year, the village earned more than 2 billion VND from tourism, or nearly 20 percent of the total revenue.

 To lure more visitors, local authorities and people always preserve special characteristics of Thai ethnic culture, from stilt houses, traditional crafts and costumes to folk dances. Thai ethnic people’s stilt houses are high, under which, Thai young girls and women sit by the loom and weave brocade products.

 Bows and crossbows are also made available as souvenirs. When darkness falls down, visitors could enjoy special music performances staged by local art troupes. In the light of fire, flexible dances by beautiful Thai girls enchanted visitors.

 The village is well arranged and local residents abide by regulations of the campaign "All people stand united to build cultural lifestyle in residential areas”. There are not any social vices such as gambling, drug and prostitution. Environment hygiene is ensured while garbage is classified and treated.

 Chiho from Japan said: "It is the first time I have visited Vietnam. Staying together with local family and joining in activities such as cycling, rice growing, cooking ethnic food made me satisfied and impressed. Images of Thai women next to the loom and pipe wine jar are unforgettable to me. After returning home, I will introduce friends to Pom Coong village and return to the village again”./.

Related Topics


Hoa Binh - The land of epics and legends

As a land deeply intertwined with human history and Vietnam’s millennia-long journey of nation-building and defence, Hoa Binh is often revered for its epic tales and legends. Residents of Hoa Binh boast a rich cultural identity, reflected in their unique language, traditional attire, customs, and folk melodies – described as "sweet as honey, clear as a mountain stream.”

Truong Kha temple festival 2025

Lac Son district’s Vu ban town held the 2025 Truong Kha temple festival on April 12–13 (the 15th–16th days of the third lunar month). Since its revival in 2019, the festival has been organised every three years, preserving valuable intangible heritage while meeting the community’s cultural and spiritual needs.

Women's clothing of ethnic minorities in Hoa Binh

The clothing of women reflects the culture of the Muong, Thai, Tay, Dao, and Mong ethnic groups in the northern province of Hoa Binh.

Hoa Binh’s cultural heritage: Muong Gongs, a timeless cultural treasure

Gongs hold a special place in the cultural and spiritual life of the Muong ethnic people in Hoa Binh province. More than musical instruments, they are an indispensable part of community rituals and collective memory, echoing through generations as a spiritual thread linking the past, present, and future.

Preserving, promoting Muong cultural heritage: Upholding Muong culture into contemporary life

Preserving and promoting the cultural values of the Muong ethnic group has become an urgent task in the current context, as many traditional values face the risk of fading away. This effort requires not only protecting the cultural identity but also eliminating outdated customs and developing a modern cultural lifestyle, contributing to sustainable values for the Muong community in Hoa Binh province.

Preserving essence of Muong culture: tradition meets modernity

The Muong ethnic culture, deeply rooted in Vietnam’s mountainous north, continues to be preserved and revitalised by dedicated individuals and communities determined to safeguard their ancestral identity.