The Xen Muong festival was held on a district-wide scale this year. It was even more special because the event of receiving the certificate of National Intangible Cultural Heritage for the social practice and belief of Keng Loong took place within the festival space.



Residents of Tong Dau commune showcase the Keng Loong ritual at Xen Muong festival.

The Xen Muong festival is held annually in spring in Chieng Chau commune, considered the first capital and the origin of the Thai people who migrated from Lao Cai’s Bac Ha to Mai Chau in the 13th century. Through historical upheavals, generations of Thai tribal leaders have played a significant role alongside the population in cultivating and establishing villages and hamlets.

From the early hours, the Bon village shrine in Chieng Chau commune saw a bustling crowd of locals and tourists offering incense. Prior to this, ritual masters conducted solemn ceremonies, inviting village elders and envoys to partake in the festivities, receiving heartfelt offerings from the villagers. The ritual praised the patriotic spirit, expressing profound reverence and gratitude to the ancestors, seeking favourable weather and national prosperity, ensuring abundance for all.

Vice Chairman of the Mai Chau district People’s Committee Hoang Duc Minh said Xen Muong festival is a cherished folk tradition and cultural practice deeply ingrained in the local community. Through organising the festival, the aim is to honour the cultural identity of the ethnic community, and promote and introduce the history, cultural and tourism potential, contributing to developing a healthy cultural and spiritual life, and fostering a joyful and vibrant atmosphere at the onset of the Year.

In addition to the captivating Keng loong performances, the festival atmosphere was further enlivened by a variety of communal activities, including folk costume contests and cultural exchanges, culinary competitions, and traditional ethnic sports tournaments. The event attracted thousands of domestic and international tourists. Nguyen Hai Quang, a tourist from Hanoi, enthusiastically shared: "I look forward to returning to Mai Chau to experience more of its traditional beauty and the wonderful cultural heritage that the locals are diligently preserving and promoting".


Related Topics


Hoa Binh’s cultural heritage: Muong Gongs, a timeless cultural treasure

Gongs hold a special place in the cultural and spiritual life of the Muong ethnic people in Hoa Binh province. More than musical instruments, they are an indispensable part of community rituals and collective memory, echoing through generations as a spiritual thread linking the past, present, and future.

Preserving, promoting Muong cultural heritage: Upholding Muong culture into contemporary life

Preserving and promoting the cultural values of the Muong ethnic group has become an urgent task in the current context, as many traditional values face the risk of fading away. This effort requires not only protecting the cultural identity but also eliminating outdated customs and developing a modern cultural lifestyle, contributing to sustainable values for the Muong community in Hoa Binh province.

Preserving essence of Muong culture: tradition meets modernity

The Muong ethnic culture, deeply rooted in Vietnam’s mountainous north, continues to be preserved and revitalised by dedicated individuals and communities determined to safeguard their ancestral identity.

Preserving Muong community’s identity – Journey from tradition to modernity: Part 1 – Exploring Muong culture region

The Muong group is one of the largest ethnic minorities in Vietnam, primarily found in Hoa Binh province. The Muong people in Hoa Binh boast a rich and diverse cultural treasure that reflects the unique identity of this ethnic group. Accounting for over 63% of the province's population, they have created and preserved numerous distinctive cultural values, contributing to their unique identity. Their cultural heritage is an invaluable asset, at the heart of their national identity, and represents a vibrant spiritual life that must be preserved and promoted in today’s modern world.

Traditional festivals of Hoa Binh: A rich cultural heritage

For generations, the ethnic communities of Hoa Binh province, particularly the Muong people, have preserved vibrant festivals deeply intertwined with the region’s geography, nature, and social traditions. These celebrations enrich Hoa Binh’s spiritual life and cultural identity, reflecting both folk beliefs and the intermingling of ethnic customs. Many of these festivals have endured the test of time, passed down through generations and continuing to thrive today. Among them, the Khai Ha (Going Down to the Field) festival stands out as one of the most significant events of the Muong ethnic group.

Muong calendar – National intangible cultural heritage

Muong calendar, known as sach doi, is an ancient folk knowledge system developed through observations of the movement of the pleiades star. This unique calendar consists of 12 bamboo sticks, each representing a lunar month. Specific days within each month are marked with distinct symbols, guiding locals in determining auspicious and inauspicious days for important activities.