The Temple of Literature in Hanoi (Photo: vietnamtourism.com.vn)
The Swedish travel companies were provided with insight into Hanoi through introductions, documentaries, forms of traditional arts, cuisine art and fact-finding trips to tourist sites.
During their stay in Hanoi, representatives of the Swedish companies visited Ho Chi Minh Mausoleum, the Temple of Literature and Hanoi’s Old Quarter, which they evaluated as special destinations.
Director of the department Tran Duc Hai said the city’s tourism sector wants local travel companies to cooperate with Swedish partners to explore each other’s markets.
The department will accompany and create the best conditions to facilitate tourism cooperation between Hanoi and Swedish travel firms, he stressed.
Statistics showed that in 2016, Hanoi welcomed more than 4 million foreign visitors, including almost 16,000 Swedish tourists, up 29% from the previous year.
Hanoi has been named as one of the top 10 attractive destinations in Asia by the Travel and Leisure (the US) and Smart Travel Asia (Hong Kong) Magazines.
In particular, the travel website Tripadvisor ranked Hanoi second among the 10 most attractive destinations in Asia and one of the world’s 10 most appealing destinations in 2015 and 2016.