The Prime Minister has recently assigned the Ministry of Culture, Sports and Tourism to devise measures to develop tourism following COVID-19 pandemic.
At a tourist site in Phu Yen (Photo: VNA)
As countries around the world are preparing to enter a race for
tourism market share, Vietnam needs to make good use of images of COVID-19
prevention and control to promote itself as a "safe, friendly and
health-assured" destination, while improving service quality and
implementing reasonable promotional policies.
The ministry also issued Plan
No.1749/KH-BVHTTDL to launch the programme "Vietnamese people travel Vietnam”
in a bid to stimulate domestic tourism.
Run from June 1 to December
31, the programme aims to popularise attractive destinations and tourist
products at reasonable prices, as well as introduce demand stimulus packages.
It will be launched in
several tourism localities to attract the involvement of tourism associations,
businesses, airlines and partners.
Localities were asked to
offer ticket exemption or reduction at relic sites, museums and tourist areas,
thus ensuring a safe, friendly and quality tourism environment.
Travel companies were
recommended to develop new tourism products and improve professionalism in
catering guests while transport firms should offer ticket reduction and work
with travel agencies to build full-package tours.
Source: NDO
Covering an area of over 52,000 hectares spanning districts of Mai Chau, Tan Lac, Cao Phong, Da Bac, and Hoa Binh City, Hoa Binh lake has strong potential for tourism development. In recent years, thanks to the attention of local Party Committees and authorities as well as support from international organisations, the advantages of tourism in the lake area have been utilised.
Mai Chau is a mountainous district and home to many ethnic groups such as Thai, Muong, Kinh, Mong, Dao, and Tay with distinctive cultural identities, creating a diverse and unique cultural treasure. Aware of its advantages, the district has paid attention to the preservation and promotion of ethnic groups’ cultural values so that culture will become a leverage for tourism and contribute to socio-economic development and life quality improvement.
According to the Hoa Binh provincial Department of Planning and Investment, in Hoa Binh Lake tourist area, there are currently 16 licensed or certified service, cultural and tourism investment projects with a land use area of about 1,444 hectares, and a total capital of over 3.3 trillion VND (133.5 million USD). In addition to investment attraction, the province is speeding up the implementation of projects so as to realise a goal of developing Hoa Binh Lake tourist area into a national one.
These days, tourist attractions in Mai Chau district, especially those highlighted by the charming and romantic white Ban (Bauhinia) flower blossoms, are attracting a large number of visitors from across the country. Visiting these sites, tourists can immerse themselves in the pristine and majestic beauty of nature.
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