The northern mountainous province of Hoa Binh has been listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller.
Recognised
for its stunning landscapes and rich cultural experiences, the locality is the
only Vietnamese destination to make the list. The magazine’s selection criteria
go beyond impressive natural scenery, incorporating historical value and
visitor experiences.
In
its assessment, Condé Nast Traveller highlighted the local ethnic groups,
including the Hmong, Muong and Dao, as well as endless rice fields as standout
features.

Photo capition: Golden rice fields in
Mai Chau district, Hoa Binh. (Photo: Mai Chau Ecolodge)
As the gateway to Vietnam’s northwestern region, Hoa Binh is known
for its breathtaking scenery and vibrant ethnic cultural identity. In Mai Chau
district, the Lac village is celebrated for its pristine beauty, with rice
paddies surrounded by lush green mountains. From September to late October,
when the rice fields turn golden, the village becomes an ideal spot for cycling
and sightseeing. Lac is also famous for its centuries-old stilt houses, some
nearly 700 years old, shrouded in mist at the foot of verdant hills. Visitors
can engage in traditional Thai ethnic activities, such as weaving handicrafts,
kite flying, folk dancing, bamboo pole jumping, and nightly campfires.
Local cuisine is another highlight, offering mountain specialties
like grilled chicken and fish, com lam (bamboo-tube rice), sticky rice, and
wild vegetables, served at local restaurants or eco-resorts.
Other Asian destinations recognised by Condé Nast Traveller
include Raja Ampat and Bali in Indonesia, the Zhangye National Geopark in
China, Bayon Temple in Cambodia, Jodhpur in India, and the Philippines. Japan
stands out with three entries, namely Mount Fuji, Kyoto, and the Arashiyama
bamboo forest.
In Lac Thuy district, the fertile alluvial land along the Boi River is now home to lush green mulberry gardens, marking the emergence of a new agricultural industry - mulberry cultivation and silkworm farming.
Officially opening in February, Ngoi Hoa Ecotourism Site (PriorBay Resort) in Suoi Hoa commune, Tan Lac district, has quickly become a sought-after destination. It offers visitors a chance to indulge in distinctive and enticing experiences.
Gia Trang Heian Homestay, a unique cultural oasis in the heart of Hoa Binh city, has become a compelling attraction for tourists seeking ethnic cultural experiences within an urban setting. Bui Thi Hien, a local in Kim Boi district with aspiration for ethnic culture and community-based tourism development, created the homestay that seamlessly blends traditional and contemporary features.
To make tourism a key economic sector, Da Bac district has focused on investing in infrastructure, diversifying tourism products, and enhancing promotion efforts to create breakthroughs in developing the smokeless industry.
As the new year begins and festive spirit fills the air, visitors flock to Hoa Binh lake, often dubbed the "Ha Long Bay on land," to enjoy its breathtaking beauty and serene atmosphere. In spring, the lake comes alive with lush greenery and delicate blossoms, while boats carrying eager tourists glide across its tranquil waters.
With effective business operations, significant increases in the number of visitors at weekends and on public holidays, and being listed among the 71 most beautiful places to visit worldwide by the prestigious US travel magazine Condé Nast Traveller, Hoa Binh’s tourism is "spreading its wings" on its journey towards the targets of welcoming 4.9 million visitors, including 1 million foreigners, and achieving total tourism revenue of 5.4 trillion VND (211.89 million USD) in 2025.