US Cable News Network (CNN) will continue to introduce Hanoi’s beauty to international audiences as part of the city’s tourism promotion campaign in the 2019-2023 period, the municipal Department of Tourism announced on January 18.
Tourists visit Temple of Literature in Hanoi (Source: VNA)
Accordingly, this year, CNN will focus on exploring Hanoi’s
culture, heritage and people, reflecting Vietnam’s beautiful landscapes and
diversified cultural aspects.
In 2020, Hanoi will be promoted as a new tourist destination, especially with
the Formula One racing, while in 2021, the capital city will be introduced as
the host of the 31st Southeast Asian (SEA) Games - a biennial multi-sport event
involving participants from 11 regional countries.
In 2022, Hanoi will be seen in an aspect of technology, a destination of
Vietnam and the world and in 2023 the world’s future gateway.
Last year, CNN broadcast three 30-second promotion clips focusing on Hanoi,
namely "Hanoi – Heart of Vietnam”, "Hanoi – Cradle of Heritage” and "Hanoi –
History, Culture and People”, along with a special programme titled
"Destination Hanoi”.
The video clips have received positive feedback from audiences, tourists,
international and local media, receiving the best marketing campaign award of
the Tourism Promotion Organization for Asian – Pacific Cities (TPO)
Forum.
In the year, Hanoi made it to US-based Time magazine’s list of "best
destinations for every type of traveller” and in top 10 Asia – Pacific ranking
of overnight business trip destinations by MasterCard.
The city was nominated by the World Travel Awards as one of the 17 candidates
for a prize of the world’s leading city destination 2018. It was also ranked
12th among the 25 best global destinations in 2018 selected by TripAdvisor
readers.
Hanoi welcomed 5.74 million foreign visitors in 2018, up 16 percent against
2017, among 26 million tourists spending time in the city. It is striving to
serve nearly 29 million tourists, including over 7 foreigners, this year, or
year-on-year rises of 10 percent and 17 percent.-
Source: VNA
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.