(HBO) – Promoting the image of Hoa Binh Lake as a tourism destination and attracting investment to develop the area are key activities to realise the Master Plan on Hoa Binh Lake National Tourism Site Development, which was approved by the Prime Minister.
Under
the plan, relevant agencies are making recommendations for the provincial administration
regarding the compilation and issue of publications, films, video clips and
tourism maps in both English and Vietnamese as well as the building of a website
to introduce potential and tourism products at
Hoa
Binh
Lake to domestic and international
friends.
The local tourism sector has participated in regional and international tourism
fairs and joined hands with the National Tourism Administration, travel agents and
other cities and provinces to popularise
Hoa
Binh
Lake.
The provincial Department of Culture,
Sports and Tourism makes survey in order to develop tourism products in Ke
hamlet, Hien Luong commune (Da Bac district).
Specific communication plans to popularise natural landscapes and Muong ethnic
culture are being carried out among local authorities and the media. The
province and local businesses have organised famtrips and prestrips to build
advertising programmes for
Hoa
Binh
Laketourism site. Furthermore, community-based tourism villages also create their
own websites on social networks to connect with domestic and international
holiday makers.
Hoa
Binh
Lakeimages have appeared on both local and central media in the past year.
Hoa Binh has been increasingly renowned for its community-based tourism
products. Several years ago, visitors only came to the locality at weekends or
spring festivals, but now they flock to enjoy the picturesque landscape and local
ethnic cultures near
Hoa
Binh
Lakeall year round.
Together with communication works, the province also pays due attention to
investment promotion to lure businesses to build standout tourism products in
the locality.
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.
.jpg)
