(HBO) – Promoting the image of Hoa Binh Lake as a tourism destination and attracting investment to develop the area are key activities to realise the Master Plan on Hoa Binh Lake National Tourism Site Development, which was approved by the Prime Minister.
Under
the plan, relevant agencies are making recommendations for the provincial administration
regarding the compilation and issue of publications, films, video clips and
tourism maps in both English and Vietnamese as well as the building of a website
to introduce potential and tourism products at
Hoa
Binh
Lake to domestic and international
friends.
The local tourism sector has participated in regional and international tourism
fairs and joined hands with the National Tourism Administration, travel agents and
other cities and provinces to popularise
Hoa
Binh
Lake.
The provincial Department of Culture,
Sports and Tourism makes survey in order to develop tourism products in Ke
hamlet, Hien Luong commune (Da Bac district).
Specific communication plans to popularise natural landscapes and Muong ethnic
culture are being carried out among local authorities and the media. The
province and local businesses have organised famtrips and prestrips to build
advertising programmes for
Hoa
Binh
Laketourism site. Furthermore, community-based tourism villages also create their
own websites on social networks to connect with domestic and international
holiday makers.
Hoa
Binh
Lakeimages have appeared on both local and central media in the past year.
Hoa Binh has been increasingly renowned for its community-based tourism
products. Several years ago, visitors only came to the locality at weekends or
spring festivals, but now they flock to enjoy the picturesque landscape and local
ethnic cultures near
Hoa
Binh
Lakeall year round.
Together with communication works, the province also pays due attention to
investment promotion to lure businesses to build standout tourism products in
the locality.
Hoa Binh has taken measures, focusing on removing barriers in terms of mechanism, policy, infrastructure, and upgrading technical infrastructure facilities serving tourism and the quality of human resources, to promote tourism development in the Hoa Binh Lake area.
Over the past time, Da Bac has deployed measures to lure more domestic and foreign visitors to the locality, aiming to turn tourism into the district’s economic spearhead.
Covering an area of over 52,000 hectares spanning districts of Mai Chau, Tan Lac, Cao Phong, Da Bac, and Hoa Binh City, Hoa Binh lake has strong potential for tourism development. In recent years, thanks to the attention of local Party Committees and authorities as well as support from international organisations, the advantages of tourism in the lake area have been utilised.
Mai Chau is a mountainous district and home to many ethnic groups such as Thai, Muong, Kinh, Mong, Dao, and Tay with distinctive cultural identities, creating a diverse and unique cultural treasure. Aware of its advantages, the district has paid attention to the preservation and promotion of ethnic groups’ cultural values so that culture will become a leverage for tourism and contribute to socio-economic development and life quality improvement.
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