Tourism sector discusses solutions to increase revenues

2/21/2020 - 6:18:59 PM

A conference was held jointly by the Vietnam National Administration of Tourism (VNAT) and Ho Chi Minh City Department of Tourism on February 20 to discuss solutions in response to the COVID-19 epidemic.

The VNAT's Deputy General Director Ha Van Sieu speaking at the conference (Photo: VNA)

At the event, Deputy General Director of the VNAT, Ha Van Sieu, said that the Vietnamese tourism sector is aiming to develop the criteria of "Vietnam’s safe tourism” to break down the psychological barriers for people and tourists during the current period.

It is crucial to boost promotion activities to overcome the consequences as well as regain and maintain the confidence of international visitors following the outbreak of COVID-19.

The sector will also stimulate domestic tourism as well as remove difficulties in terms of destinations, enterprises and service business facilities in the localities. Accordingly, the activities and festivals will be reorganised in the destinations without the disease.

A representative from the Ho Chi Minh City Department of Tourism said that the City will implement tourism promotion programmes after the COVID-19 outbreak, from April to July. Many preferential and discounted services, tours and airfares will be released to attract more visitors.

In addition to Ho Chi Minh City, many travel associations and enterprises in several localities are ready to boost promotional events.

However, many experts said that the tourism sector should consider the enhancement of domestic tourism in the current context.

In addition, it is essential for tourism agencies and enterprises to prioritise the markets that are being exploited well such as the Republic of Korea, Japan and Northeast Asia region; and gradually restore the Chinese market; as well as develop new markets including India and ASEAN.

Source: NDO

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