(HBO) – Famtrip, an abbreviation of familiarization trip, has become a familiar term in the tourism industry to talk about tours offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destinations and services.
A plan is being developed to turn
Hoa
Binh
Lake into a national tourist zone that
sees a perfect combination of nature, sky and water, and pristine wildlife.
Some says the lake looks like a Ha Long Bay on the mountain with huge potential
to develop cultural and historical tours, eco-tours and spiritual tours.
State agencies and travel agencies have organized many
Famtrip to the lake in the hope that it would open new opportunities for
tourism development in the area.
The Hoa Binh Tourist JSC has invested in tourism
products based on the nature and culture of Muong ethnic minority people along
with tourism facilities in Ngoi village, Ngoi Hoa commune (Tan Lac district) and
a high-end tourism site in
Sung
Island, Tien Phong District.
The company has coordinated with other tour operators in
Vietnam, the
USand
Germanyand Tourism Authority of Thailand to organize Famtrips to its tourism routes in
Hoa Binh.
Four free famtrips have been held so far to survey the
potentials of and develop tours in
Ngoi
Village, Ngoi Hoa Commune
of Tan Lac District and Ba Khan Commune of Mai Chau District.
The company also invited reporters from prestigious
domestic and international media agencies on Presstrips to
Hoa
Binh
Lake.
The Famtrips and Presstrips aim to promote the beauty
of Hoa Binh and the company’s tourism products among domestic and international
visitors, said Director General of Hoa Binh Tourist Nguyen Thi Thuy Phuong.
In addition,
the company has attended tourism fairs in
Hanoi,
Ho Chi Minh City,
Germany, and events promoting
tourism links in an effort to attract more visitors to the lake.
Photo: Hoa Binh Tourism joint Stock Company
coordinates with travel and press agencies to survey and help promote tourism
products of Hoa Binh province.
On the part of
the province, the provincial authorities have coordinated with partners to conduct
a survey for developing a waterway travel route on Hoa Binh Lae and built plans
on cooperation with tourism departments of
Hanoiand
HCM
City.
The province has
worked with eight northwest mountainous provinces to build waterway tours in Da
River and partnered with the television channel of Radio The Voice of Vietnam (VOV
TV) to produce programme series for tourism promotion in the province.
Photo and writing contests have also been launched in
a bid to introduce the beauty of the province. The provincial tourism authority
also prepared marketing materials for its tourism partners./.
Hoa Binh has taken measures, focusing on removing barriers in terms of mechanism, policy, infrastructure, and upgrading technical infrastructure facilities serving tourism and the quality of human resources, to promote tourism development in the Hoa Binh Lake area.
Over the past time, Da Bac has deployed measures to lure more domestic and foreign visitors to the locality, aiming to turn tourism into the district’s economic spearhead.
Covering an area of over 52,000 hectares spanning districts of Mai Chau, Tan Lac, Cao Phong, Da Bac, and Hoa Binh City, Hoa Binh lake has strong potential for tourism development. In recent years, thanks to the attention of local Party Committees and authorities as well as support from international organisations, the advantages of tourism in the lake area have been utilised.
Mai Chau is a mountainous district and home to many ethnic groups such as Thai, Muong, Kinh, Mong, Dao, and Tay with distinctive cultural identities, creating a diverse and unique cultural treasure. Aware of its advantages, the district has paid attention to the preservation and promotion of ethnic groups’ cultural values so that culture will become a leverage for tourism and contribute to socio-economic development and life quality improvement.