(HBO) – Hoa Binh Tourist JSC is focusing investments on developing tourism products featuring the Muong ethnic minority group and the ecological system around Hoa Binh Lake.
General Director of Hoa Binh Tourist JSC Nguyen Thi Thuy Phuong said years of research show that Hoa Binh has many favourable conditions for tourism development. However, local tourist sites have experienced not many changes, with unstable, unimproved service quality, leading to a decrease in the number of holidaymakers, especially foreigners. Meanwhile, foreign tourists are ready to pay more for good quality services. To raise the image of Hoa Binh tourism, State management agencies, businesses and travel companies should work together to analyse the reality and take suitable steps in order to develop and renew the local tourism sector by high-end products and services, targeting different segments of customers.
Domestic visitors are divided into two groups, including one from the North and the other from the South. Northern visitors require high-quality and luxurious services. Meanwhile, those from the South often go on long trips to explore attractive landscapes and culture. They also have demands for convenient and good-quality services.
Photo: Foreign visitors on the Ngoi Hoa-Ba Khan tour
Foreign tourists like experiencing and exploring the nature and culture of local people. Therefore, tourism products must satisfy demands of different visitors to gain high efficiency.
For many years, Hoa Binh Tourist JSC has invested in tourism product development and service quality improvement to best meet demands of customers, especially high-income earners and foreigners. Apart from investing in material facilities, the company has built community-based tourism villages in Ngoi hamlet with various activities allowing visitors to explore landscapes and culture of local ethnic minorities. The company has also launched the Ngoi Hoa-Ba Khan tour and other high-end tourism projects on Sung Island (Tien Phong). At the same time, the company has cooperated with partners to promote cultural potential of the Muong ethnic minority group in Hoa Binh to friends and tourists.
Companies offering community-based responsible tourism services have cooperated with each other to introduce good-quality products to different groups of customers, especially domestic high-income earners and foreigners. Ngoi hamlet has welcomed many domestic and foreign vacationers who come to experience local culture and tourism products.
The number of customers of Hoa Binh Tourist JSC has increased significantly. The company has signed contracts with partners from France, Germany and the Netherlands which are expected to offer a stable number of tourists. Currently, the company is implementing a sales plan for 2018-2019 that targets high-end clients who want to stroll to explore culture and nature of Hoa Binh./.
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.
.jpg)
