(HBO) – With the readiness to resume tourism in the spirit of safely and flexibly adapting to and effectively controlling COVID-19, the province has issued the message of "Hoa Binh, safe tourist destination - full experience” for 2022.
Serena Resort Kim Boi in Kim Boi district launches a travel stimulus programme
as soon as it resumed operations on March 5.
Tourist sites in Hoa Binh take the nationwide
reopening of borders to international travellers as a golden opportunity for
recovering their operations. Capitalising on the province’s advantages of the
proximity to Hanoi capital and wide COVID-19 vaccination coverage, they are
launching many attractive tourism products.
The sites have adopted the safe adaptation
strategy, with 5K (khau trang - wearing face masks, khu khuan - disinfection,
khai bao - making health declaration, khoang cach - keeping distance, khong tu
tap - no gatherings) being the most important principle. They have also taken
proactive steps to gear up personnel, upgrade infrastructure, and improve
competitiveness and service quality. In addition, many stimulus activities have
been carried out such as offering some free services and reducing prices.
On March 25, the provincial People’s Committee
and Vietnam Airlines signed a minutes of agreement on comprehensive cooperation
for 2022 - 2025 so as to boost tourism, investment, trade, aviation, and
destination promotion.
In the second quarter, the administration of Hoa
Binh is set to launch a travel stimulus programme and invite travel companies,
along with central and local media outlets, to come to introduce local
attractions and stimulus packages. Besides, tourism promotion will be
implemented in tandem with communications about coming events, such as the 30th
Hoa Binh Newspaper Cup cross-country race, the second half-marathon race, and
cycling races of the 31st Southeast Asian Games (SEA Games).
Some district-level localities have also
registered to hold different events for attracting holidaymakers.
Nguyen Van Toan, Vice Chairman of the provincial
People’s Committee, said to carry out tourism activities on schedule and in an
effective manner, relevant agencies should pay due attention to advertising
stimulus programmes; localities proactively make organisation plans for
cultural, sports, and tourism events; and businesses play an active part in
stimulus activities, improve service quality and professionalism, and comply
with anti-COVID-19 regulations./.
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.
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