Thanks to its beautiful landscape and fresh climate, along with folk culture, unique festivals, and traditional handicrafts imbued with the culture of ethnic groups in the Northwestern region, Mai Chau district has emerged as an ideal community tourism destination.
Tourists on a raft on Xia stream, Mai Hich commune (Mai Chau district).
Lac hamlet in Chieng Chau commune is a must-visit site in Mai Chau. Aged more than 700 years old, it is home to a Thai ethnic community. Local residents have still preserved their traditional customs. The hamlet has welcomed foreign tourists since the 1960s, and been known as a "bright spot" on Vietnam's tourism map.
Others include Pom Coong hamlet in Mai Chau district, and Van hamlet, where visitors are treated to special dishes and facilitated to explore local culture.
Further, Hich hamlet in Mai Hich commune, about 12km from the centre of Mai Chau district, is another option. Holidaymakers will have a chance to learn about Thai people’s brocade weaving, enjoy local food, and ride boats on Xia stream.
Mai Chau markets attract those who want to explore traditional culture.
Coming to Buoc hamlet in Xam Khoe commune, visitors are not only overwhelmed with the green of nature but also able to relax themselves in palm hills, terraced fields, and kitchen smoke spreading.
Meanwhile, Mong people’s hamlets in Hang Kia and Pa Co communes are luring vacationers with markets held every Saturday night and Sunday morning.
Hoang Duc Minh, Vice Chairman of the district People’s Committee, said over the past years, local authorities have restored many traditional cultural festivals to attract tourists.
Currently, the district counts more than 200 lodging businesses, including 30 resorts and hotels, and more than 170 homestays, with 15 hamlets offering tourism services.
Last year, Mai Chau served more than 500,000 visitors. Recently, the famous booking site Booking.com has announced the annual Traveler Review Award 2023 honouring Mai Chau as one of the 10 friendliest destinations in Vietnam in the year.
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.