F. Martine from France and many other tourists from around the world have shown their excitement when joining Thai ethnic people of Mai Chau district in the traditional "sap” and "keng loong” dances.
Photo: By turning culture into a tourism product, Mai Chau
district has welcomed tens of thousands of international visitors each year.
(Photo: F. Martine and her husband from France experience special cultural
identities of ethnic groups in Mai Chau district).
Culture turned into
tourism product
F.Martine said she is very excited to try the
energetic "sap” dance (a dance with bamboo poles), adding that all people dance
hand in hand and all are very friendly.
like the French tourist, many other foreign
visitors to Mai Chau are also surprised by the creativity of locals who
invented various dances and sounds from just simple bamboos, poles or tree
trunks.
Lo Van Hep, Vice Chairman of the People’s
Committee of Na Phon commune, said "sap” and "keng loong” dances were
previously performed only in traditional festivals. However, with the strong
development of community-based tourism, many travellers have come and expressed
their wish to learn about and experience the culture of local ethnic groups. To
meet their demand, hamlets in his commune established musical troupes to help
tourists experience "sap” and "keng loong” dances, thereby helping preserve and
introduce the culture of the local Thai Trang (White Thai) ethnic people.
Hoang Duc Minh, Vice Chairman of the People’s
Committee of Mai Chau, said that the district, home to diverse ethnic groups
and rich traditional culture, has tapped into its beautiful natural landscapes
and special cultural identities to attract tourists and gradually turn tourism
into a key economic sector.
The preservation and promotion of ethnic groups’
cultural heritage in community-based tourism have been carried out effectively.
Particularly, Mai Chau has worked to uphold the costumes, folk songs and folk
dances, along with the traditional looms and stilt houses of Thai people. That
has helped visitors learn about local cultural identities and turn culture into
a unique tourism product drawing domestic and international tourists to the
district.
Archaeological relic
sites transformed into tourist destinations
Over the recent past, Mai Chau has gradually
turned archaeological relic sites into destinations for travellers.
Ngan Van Tuan, head of the district’s culture
and information division, noted there are now five historical, cultural, and
landscape relic sites recognised by the Ministry of Culture, Sports and Tourism
in Mai Chau, namely Khoa Cave (Xam Khoe commune), Mo Luong and Chieu caves (Mai
Chau township), and Lang and Pieng Kem caves (Chieng Chau commune). Among them,
Khoai and Lang caves are among the 10 typical archaeological sites of the Hoa
Binh Civilisation and listed as national-level ones.
To bring into play the special values of those
archaeological sites, the district has carried out a number of measures,
including capitalising on the sites for tourism development. Archaeological
findings have shed light on the formation and development of the Hoa Binh
Civilisation and also created chances for Mai Chau to diversify cultural
tourism products to serve local residents and visitors’ exploration and
research demand, he went on.
Mai Chau will mobilise resources for preserving
cultural heritage and bringing into play archaeological sites’ values to fuel
tourism development, the official added.
In the first 9 months of 2024, Hoa Binh province continues to implement the expanded tourism development cooperation program plan of 8 Northwest provinces with Ho Chi Minh City; deploying digital transformation content in tourism and developing a smart tourism province. Hoa Binh province received about 3.6 million views, an increase of 7.9% over the same period. In which, international visitors are about 380 visitors, domestic visitors are estimated at 3 million 220 visitors.
Spanning thousands of hectares and winding gracefully along mountain slopes, hillsides, and riverbanks, the terraced rice fields of Lac Son District present a stunning and captivating beauty. This region, renowned for its remarkable terraced landscapes, is also the centre of Hoa Binh Culture known for numerous archaeological sites.
The life of Mong people in Hang Kia and Pa Co communes of Mai Chau district has improved much thanks to tourism development.
The man-made Hoa Binh Lake, with a water surface area of approximately 9,000 hectares and a capacity of 9.45 billion cubic meters, stretches over 200 kilometers from Hoa Binh to Son La provinces. With the goal of developing into a national tourism area, the Hoa Binh Lake tourism area is expected to not only become the largest tourism centre in the province but also one of the 12 key tourist destinations in the northern midland and mountainous region of Vietnam.
Da Bia hamlet, now Duc Phong, in Tien Phong commune, Da Bac district, was once almost isolated from the outside as the only way to the hamlet was to get a boat ride across the Hoa Binh reservoir. However, as its tourism potential has been unleashed, the hamlet has established itself as one of the most attractive destinations on the tourism map. It has even received the ASEAN Community-Based Tourism Awards in 2019.
In the first 9 months of 2024, Mai Chau district, Hoa Binh province welcomed over 684 thousand visitors to visit and relax. In which, over 516 thousand domestic visitors and more than 168 thousand international visitors. Total revenue from tourism is estimated at over 821 billion VND.