People in Cha Day village in Pa Co commune, Mai Chau district of Hoa Binh province, have been taking advantage of natural conditions and traditional cultural values to develop community-based tourism which has helped improve their quality of life.
Tourists join in picking tea leaves with local people
in Cha Day village.
In the past, Mong people in Pa Co commune mostly
earned their living by growing corn, paddy and raising cattle and poultry. Six years ago, Phang A Pao, a local resident,
was the first person to start community-based tourism model in the commune. Pao, who is now head of a group of farmers who
provide Mong homestay service, said that since he started his tourism business,
he has learnt many things. He understood that preserving the natural
landscape and cultural identity can help people from ethnic groups to develop,
and escape from poverty.
So far, ten families in the village have joined
in developing community-based tourism in association with preserving and
promoting tangible and intangible cultural values.
In the village, the homestay service providers
have still preserved traditional houses made of natural materials and decorated
in the style of Mong people. New tourism products have been exploited such as
cultural space of the Mong people, traditional night market, and camping
combined with cloud watching in the mountains, which helped attract domestic
and international visitors.
Anline, a visitor from France, said that she was
impressed when she visited "Mong Space" and was told interesting
stories about traditional costumes, patterns on fabric, and long preserved
items. She was also guided to make paper, paint with beeswax and relax with
herbal bath.
After 6 years of implementing the
community-based tourism models, Cha Day village has become one of the popular
destinations for domestic and international tourists. While running tourism
business, households in the village are highly aware of the importance of
preserving local culture, particularly traditional costumes, cuisine, and
festivals.
Up to now, the "Homestay Mong and
experience Pa Co agriculture" has gathered 35 members with six homestays.
Houses that provide homestay service got an average annual income of 100
million VND (4,000 USD).
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With its strategic location, well-developed transport network, and diverse soil and climatic conditions, Hoa Binh is emerging as a must-visit destination in Vietnam's northwestern tourism corridor. The province boasts numerous attractions, including the Kim Boi hot springs (Kim Boi district), the Dau Rong cave complex (Cao Phong), the Mai Chau valley (Mai Chau), and the iconic Hoa Binh hydropower plant.
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Hoa Binh province’s rich natural and cultural resources position it as a prime location for developing community-based tourism (CBT). In recent years, support from central and provincial policies, as well as assistance from non-governmental organisations, have encouraged local ethnic minority and mountainous communities to actively engage in the sector.