Realising Plan No. 165/KH-UBND of the Hoa Binh People’s Committee on supporting local youngsters in launching startups in the 2023-2030 period, the provincial Ho Chi Minh Communist Youth Union has issued a plan to implement activities to support youth startups in the period.
KOL Nguyen Tuyen (left) guiding Ha Van
Tien to conduct communications via digital platforms on Green Homestay model in
Na Phon commune in Mai Chau district.
The boom of information technology and social media has opened up new business
and economic development opportunities for all, especially youngsters. In order to support innovative startups of local youngsters, the provincial Ho
Chi Minh Communist Youth Union piloted the implementation of activities to
assist its members and local youth by cooperating with KOLs to give the youth
consultations in communications and promotion of youngsters’ startup models.
Nguyen Tuyen, the owner of TikToK channel Tuyen Tuyen Hoa Binh which has 79.1
followers and admin of Facebook group An sap Hoa Binh with 45,000 members, has
provided communication guidance to some startup models in Hoa Binh, while
introducing some economic models and OCOP products by local youngsters, helping
them get closer to more customers.
Over the years, the Ho Chi Minh Communist Youth Union at all levels of Hoa Binh
has conducted many activities to assist local youth in launching their own
startups by promoting their products in social networks, thus expanding their
markets. However, the efficiency of the activities was modest.
In late December 2023 the Ho Chi Minh Communist Youth Union Central Committee
and the union’s Hoa Binh chapter held a training conference in Yen Tri commune,
Yen Thuy district to provide locals with skills to apply digital technologies
in selling their products via e-commerce platforms.
At the conference, participants who are members of the union, local youngsters,
owners of businesses and cooperatives as well as people who are keen on online
business, learned experts’ experience in selling OCOP products on TikToK Shop
as well as measures to optimise efficiency of TikTok in selling products and
attract customers.
Bui Phi Nam, Director of Yen Tri agricultural cooperative who participated in
the conference said that he learned a lot of helpful knowledge and experience
from the conference, enabling him to create a TikTok video introducing the
cooperative’s Xa den (Celastrus hindsii Benth)jelly product and build
plans to develop the cooperative’s own TikTok channel.
The promotion of startup products by local youngsters through social networks
have helped local youth access new trends, thus becoming more dynamic, creative
and pioneering in digital transformation.
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