The provincial Department of Industry and Trade developed a two-way trade model to enhance market access for the products of the ethnic minority people in Kim Boi and Lac Son district. The initiative aims at expanding distribution network for local essential goods.


The provincial Department of Industry and Trade in collaboration with the People’s Committee of Da Bac district organise a trade fair to introduce products by ethnic minority people. 

In Kim Boi district, Bui Van Tron's household was selected to carry out the model. His family has received support regarding display equipment, marketing materials, and connections to distribution networks. He said the assistance is meaningful as it has helped agricultural producers establish market channels and bridge supply-demand gaps, adding the model enables ethnic minority communities to access quality products at stable prices.

The Phu Luong agricultural and services cooperative in Lac Son district also engaged in the programme.

According to Quach Tuan Phong, head of district’s ethnic affairs bureau, while ethnic minority communities produce a wide range of agricultural goods, their market access remains limited. Therefore, finding markets for the products is crucial.

Beyond mere product distribution, the programme has improved businesses, cooperatives, and business households’ knowledge and skills on brand building and market connectivity, he said.


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