(HBO) – Besides serving as a key to unlock potential markets, brand development also helps protect the position of local businesses in the context of fierce competition. Many companies have grasped the opportunities to elevate the value of their agricultural products to a new height.
Tan
Lac red-flesh grapefruit receives collective brand in 2017.
Together
with Cao Phong orange, Luong Son organic vegetable was chosen as a gold brand
of Vietnamese agriculture in 2016. A year later, the two products and Son Thuy
longan were listed among the top 157 outstanding agricultural products of the
nation.
According to Phung Thi Lan, Chairwoman of Luong Son district farmers’
association and head of the Luong Son organic vegetable production group, organic
vegetable cultivation has brought stable income to farmers in Hop Hoa, Nhuan
Trach, Hoa Son, Thanh Lap, Cu Yen, Cao Ram communes and Luong Son town. The
vegetables have gained a firm foothold in some hard markets like Hanoi, winning
trust from consumers.
Local production groups and cooperatives have paid due attention to building
brands for their products. In the past 2-3 years, brand names have been
developed for tens of agricultural products in the province. In the end of
2017, Lac Thuy orange received prestigious brand protection and shortly after
that, Tan Lac red-flesh grapefruit achieved recognition in intellectual
property.
Other famous brands in the province are ruou can (wine drunk through pipes),
Tan Lac chayote, Da River fish and shrimp, Lac Thuy chicken, La Son chicken,
Hoa Binh honey and Hoa Binh sugar cane, among others.
According to Vuong Dac Hung, Vice Director of the provincial Department of
Agriculture and Rural Development, gaininging a brand name means the products
having a foothold in the market.
Hien
Luong agro-forestry production and business cooperative in Da Bac district is
completing procedures to gain brand recognition for its Da River fish in 2018.
To win the consumers’ faith, farmers cultivating Luong Son organic vegetables
have to attend training courses and get practice for a long period of time.
They obey five "no” principles during the cultivation, including no chemical
fertilisers, no genetically modified materials, no stimulants and no pesticides.
Along with the geographical indication certificate, farmers in Cao Phong district
have produced safe oranges in line with the VietGAP standards to appeal to the
market’s tastes.
Areas for VietGAP orange cultivation have been expanded. Currently, 315 local
households are planting the fruit on 423,36 hectares. Cao Phong organge has
affirmed its prestige, thus bringing stable and sustainable benefits to
growers./.
The provincial Department of Agriculture and Rural Development on November 20 coordinated with Hai Dang Group Hoa Binh Seafood Company Limited to release 1.5 tonnes of fries into Hoa Binh Lake to regenerate aquatic resources, with a total value of 266 million VND (10,460 USD).
On the afternoon of November 16, Nguyen Phi Long, alternate member of the Party Central Committee and Secretary of the provincial Party Committee, held a reception for a delegation from the Indian Embassy led by Ambassador Sandeep Arya. The delegation included the chairperson of the Indian Chamber of Commerce in Vietnam, embassy personnel, and Indian businesses operating in Vietnam. Accompanying Long at the meeting were leaders of the provincial People's Committee and representatives from various departments and sectors.
Hoa Binh province hosted the "Meet India 2024" conference on November 16, marking a significant step in strengthening bilateral economic ties between Vietnam and India.
In recent times, with its core role in building and fostering great national unity, Cao Phong district's Vietnam Fatherland Front Committee has actively carried out its responsibilities and front work, and closely collaborated with member organisations to encourage locals to implement the Party’s guidelines, and the State’s policies and laws. At the same time, it has worked to promote the dynamism, creativity, and contributions of officials, Party members, and local people to help the district develop further.
From a type of bulb used as a seasoning for daily meals, thanks to the efforts of local authorities and farmers, shallots have become a commercial crop in Yen Thuy district, contributing to promoting the transformation of crop structure in agricultural production, bringing higher incomes to locals.
