(HBO) – A week introducing Hoa Binh’s food and agricultural products was held at five Co.opmart supermarkets in Hanoi in mid-December 2019, attracting over 8,000 visitors. The products were offered by local cooperatives and businesses that signed cooperation agreements to supply goods for Saigon Co.op.

 

Hanoi customers buy Tan Lac red-flesh pomelos at Saigon Co.op during the week.

So far, the province has had over 7,000 hectares of citrus fruits, which are able to produce over 15,000 tonnes of fruits per year, along with other special farm produce. Through trade promotion activities, the province hopes to have more channels to connect supply-demand chains and promote its high-quality safe farm produce. Earlier, two local fruit specialties namely Cao Phong oranges and Tan Lac red-flesh pomelos had been supplied for the retail system of Saigon Co.op

Tran Quoc Viet, managing director at Saigon Co.op in the north, said this creates good opportunities for the company to expand its investment and involvement in production value chains in the province. Cooperatives are still strategic partners to realise this target, he said, adding that the involved parties should strengthen coordination to increase the presence of local farm produce in Co-op supermarkets.

He suggested cooperatives improving the packaging, storage and delivery of products to ensure its best taste.

Tran Van Thanh, chairman of the provincial cooperatives union, said through the successful week, the union hopes the provincial People’s Committee will pay more attention and create better conditions for the union to promote local farm produce in big cities nationwide as well as join trade fairs and connection conferences at home and abroad./.

 


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