(HBO) – In the period of post-pandemic socio-economic recovery and development, the promotion of the campaign of "Vietnamese people prioritise Vietnamese products” has become significant. The campaign has been actively responded in Hoa Binh.

Customers at a shop introducing and selling OCOP products of
Hoa Binh and other localities on Cu Chinh Lan Street of Phuong Lam ward, Hoa
Binh City.
With an aim to introduce, promote and contribute to the sale
of OCOP and handicraft products of Hoa Binh to customers inside and outside the
country, since April 2022, Hoang Viet Ha, a resident of Thinh Lang ward of Hoa
Binh city, has set up a business model called "Hoa Dat Muong (flowers of Muong
land) and offer gift sets comprising the products to customers. In April alone,
Ha sold nearly 900 gift sets.
Hoa Binh has set up a steering committee on the
implementation of the campaign with 12 members from local departments,
agencies, socio-political organisations and local businesses.
According to Bui Tien Luc, head of the provincial Party
Committee’s Commission for Mass Mobilisation, Chairman of the Hoa Binh
Fatherland Front Committee and head of the steering committee, the campaign
aims to raise public awareness of domestic production capacity and the quality
of products of Vietnam and Hoa Binh in particular.
He said that in order to effectively implement the campaign,
the province has called for the engagement of local businesses and residents in
the work, while introducing traditional craft villages and typical products of
the province, and strictly handling cases of piracy, counterfeit and poor
quality commodities to win consumer confidence.
At the same time, the provincial Department of Industry and
Trade has also carried out various activities to implement the campaign,
including trade fairs and promotion, and supply-demand connection activities.
A survey showed that the rate of Vietnamese goods available
in local shops, supermarkets and distribution channels has reached at least 80
percent, said Luc, who also stressed the need for more attention to bringing
more local products to other localities and countries./.
Located in the northern part of Lac Thuy district, with a temperate climate and fertile soil, Phu Thanh commune has great potential and advantages in growing tea. The long-standing experience, combined with strict adherence to organic farming practices in the tea gardens, ensures that the dried tea products from Phu Thanh and Lac Thuy as a whole are sold out immediately upon production, providing a stable and prosperous life for the local people.
Amid efforts to streamline the administrative apparatus, Hoa Binh province has intensified measures to address challenges in land clearance, resettlement support, and infrastructure investment, aiming to speed up the progress of key projects.
Hoa Binh province has posted an unprecedented economic growth rate of 12.76% in the first quarter of 2025, marking its highest quarterly performance to date and positioning it as the second fastest-growing locality in the country, trailing only Bac Giang province.
Under current regulations, products in the One Commune – One Product (OCOP) programme that are rated three stars or higher must undergo re-evaluation every three months. However, in reality, some of these products fail to consistently meet the required standards, raising concerns about the sustainability of their OCOP certification. This underscores the urgent need for producers to enhance product quality and gradually develop their OCOP products into strong, marketable brands.
In 2019, the "One Commune, One Product" (OCOP) programme took root in Yen Thuy district. At the time, local products lacked branding, packaging, and labels, mostly sold in raw form through small-scale distribution. However, amid these challenges was a crucial advantage: farmers' willingness to change, experiment with standardised processes, and learn to package and price products based on value, not just weight.
Once barely visible on the northern region’s tourism map, Hoa Binh province welcomed 4.3 million visitors last year, generating a tourism revenue of nearly 4.74 trillion VND (USD), according for 31% of its GDRP. Beyond mere statistics, the milestone demonstrates that tourism and services have become new growth engines for the locality.