(HBO) – After the red-flesh pomelo of Tan Lac district and the Dien pomelo of Yen Thuy district, the orange from Cao Phong district of Hoa Binh province is now officially put up for sale in the UK, marking the return of this specialty to the global market after over 40 years.
Seven tonnes of the Cao Phong orange has been officially imported
into the UK.
To enter the British market, the nearly 7 tonnes
of Cao Phong orange, exported via the official channel by the Hoa Binh-based
RYB joint Stock Company, met strict quality, food safety, and origin standards,
including passing the testing for nearly 900 chemical elements in plant
protection products.
The fruit, imported by the Longdan group, is
sold at the Longdan supermarket chain in London and some other cities in the
UK. It is also distributed to other local wholesalers and retailers of Asian
products, initially winning positive assessment from local consumers.
In February, Longdan, the biggest importer of
Vietnamese goods in the UK, also purchased over 5 tonnes of the red-flesh
pomelo farmed in Tan Lac district and 11 tonnes of the Dien pomelo farmed in
Yen Thuy district of Hoa Binh province. This was also the first time the citrus
of the two varieties cultivated in Hoa Binh had been officially exported to the
UK.
The Cao Phong
orange has been highly valued by many consumers.
Nguyen Canh Cuong, Trade Counsellor of Vietnam’s
Trade Office in the UK, said the successful export of pomelo and orange has
shown Vietnamese producers and exporters’ breakthrough progress in meeting
quality and Global GAP production standards.
The UK has great demand for orange and pomelo,
especially orange, he said, noting that it imports about 420 tonnes of orange
worth some 263 million GBP (315 million USD) each year, mainly from Spain,
South Africa, Morocco, and Egypt.
While most of Vietnam’s fresh fruits exported to
the UK such as lychee, mango, and dragon fruit face some preservation
difficulties, orange and pomelo can be kept for a longer time thanks to their
characteristics, especially pomelo which needs a certain period between harvest
and consumption to generate the best taste.
However, Cuong added, though the Cao Phong
orange and Dien pomelo have high quality to imported rivals in the UK,
businesses should pay attention to prices to stay competitive and expand their
market share there.
The Cao Phong
orange is put up for sale besides the green-skin pomelo, red-flesh pomelo, and
Dien pomelo of Vietnam at a Longdan supermarket.
The Trade Counsellor noted as the Vietnamese
orange and pomelo are new products here, the firms also need to have
appropriate marketing strategies, especially digital marketing, to introduce
them to local consumers. This is a global trend that Vietnamese businesses
should apply as soon as possible in such a developed market as the UK that is
relatively far from Vietnam.
Luke McWatters, a consumer in London, said the
Cao Phong orange is much sweeter than other types of imports. He used to spend
a holiday in Vietnam and taste many delicious fruits that haven’t been sold in
the UK. He expressed his hope that Vietnam will export more fresh fruit to the
UK in the furture so that British consumers can enjoy its quality produce.
The Cao Phong
orange displayed and introduced to British consumers.
The provincial Department of Agriculture and Rural Development on November 20 coordinated with Hai Dang Group Hoa Binh Seafood Company Limited to release 1.5 tonnes of fries into Hoa Binh Lake to regenerate aquatic resources, with a total value of 266 million VND (10,460 USD).
On the afternoon of November 16, Nguyen Phi Long, alternate member of the Party Central Committee and Secretary of the provincial Party Committee, held a reception for a delegation from the Indian Embassy led by Ambassador Sandeep Arya. The delegation included the chairperson of the Indian Chamber of Commerce in Vietnam, embassy personnel, and Indian businesses operating in Vietnam. Accompanying Long at the meeting were leaders of the provincial People's Committee and representatives from various departments and sectors.
Hoa Binh province hosted the "Meet India 2024" conference on November 16, marking a significant step in strengthening bilateral economic ties between Vietnam and India.
In recent times, with its core role in building and fostering great national unity, Cao Phong district's Vietnam Fatherland Front Committee has actively carried out its responsibilities and front work, and closely collaborated with member organisations to encourage locals to implement the Party’s guidelines, and the State’s policies and laws. At the same time, it has worked to promote the dynamism, creativity, and contributions of officials, Party members, and local people to help the district develop further.
From a type of bulb used as a seasoning for daily meals, thanks to the efforts of local authorities and farmers, shallots have become a commercial crop in Yen Thuy district, contributing to promoting the transformation of crop structure in agricultural production, bringing higher incomes to locals.
