The "Vietnamese people prioritise Vietnamese goods” campaign, carried out in Hoa Binh province for 15 years, has helped change the consumption habit of local residents.
As a three-star OCOP goods, Chien Tho canna vermicelli has been highly appreciated for its brand and quality, and has reached out many cities and provinces in the vicinity. The Chien Tho production facility sells to the market 110-120 tonnes of the staple annually, and creates stable jobs for 15-20 local labourers.
The campaign has been implemented harmoniously and drastically in the province, with programmes, plans and practical measures developed to improve the leadership role of Party committees at levels as well as promote the strength of the political system to gain the enthusiastic response of the people from all walks of life.
Hoa Binh organises 9-10 fairs and exhibitions every year, drawing up to 100 enterprises nationwide to showcase their products at 100-190 booths. Each event attracts 15,000-40,000 visitors, who said they are impressed by local standout products like Muong Dinh wine, Cao Phong organge, Tan Lac pomelo, Kim Boi bamboo shoot, and Shan tuyet tea.
Besides, 109 market fairs have been arranged in rural, remote and mountainous areas. Throughout such events, local firms have stepped up trade promotion, exchanged production experience, and grasp consumers’ taste.
Besides, the province’s fatherland front committee has kept a close watch on local food safety by organising various inspections. In the meantime, the market development department has worked closely with the association for the protection of consumers’ rights to hold consultations that help local consumers identify fake and low-quality goods.
According to Vice Chairman of the fatherland front committee Tran Duc Truong, with a view to effectively carrying out the campaign, it is necessary to enhance the leadership of Party committees and authorities at levels, as well as promote the role of the fatherland front and its member organisations.
Communications work on the campaign should be accelerated while more goods should be brought to rural, mountainous and remote localities, he said, adding competent sides must fight against trade fraud, as well as counterfeit and substandard goods to protect the consumers.
Maximizing local potential and advantages, Yen Tri commune in Yen Thuy district is actively promoting the cultivation of medicinal herbs and turning medicinal herbs into One Commune - One Product (OCOP) products.
Situated at the gateway to the Northwest, Hoa Binh province has a population of over 900,000, including about 540,000 of working age. It is home to 6,000 businesses and production facilities, providing employment for over 100,000 workers. The remaining workforce is engaged in informal jobs, works in enterprises outside the province, or contributes to agro-forestry-fisheries. Additionally, around 3,000 workers are employed abroad.
The Hoa Binh provincial People's Committee has issued Decision No. 2767/QD-UBND announcing the rankings of departments, agencies, districts and Hoa Binh city in the Public Administration Reform Index (PAR) and the Satisfaction Index of Public Administration Services (SIPAS) in 2024.
The cultivation of Dam Xanh fish (Bangana lemassoni), a unique fish species, has seen remarkable growth in Mai Chau district, thanks to its high economic value and effectiveness. Initially concentrated in Van Mai commune, farming has now extended to four other communes, namely Mai Hich, Mai Ha, Chieng Chau, and Son Thuy. These areas benefit from pristine underground water flowing from mountain crevices, providing ideal conditions for raising this specialty fish.
In 2024, the total state budget revenue of Hoa Binh Province is estimated at approximately VND 6,930 billion, achieving 183% of the Government’s target, 126% of the target assigned by the Provincial People's Council, and 145% compared to the same period last year.
In 2024, Hoa Binh province has shown signs of improvement in attracting investment and developing enterprises.
