(HBO) – In the recent past, via the e-commerce platform of Postmart.vn, fresh fruits and vegetables of Hoa Binh has been assisted to reach more consumers in and outside the province. It is a new, modern, and effective distribution channel helping farmers proactively sell their produce and gradually shift to online business activities.
Employees of the Vietnam Post branch in
Hoa Binh province examine and package farm produce before delivering to
consumers.
Bui Manh Hung, Deputy
Director of the Hoa Binh branch of the Vietnam Post Corporation, said right
after the Ministry of Information and Communications issued Plan No. 1034 on
supporting farmers to sell products on e-commerce platforms and facilitating
the digital economy in agriculture and rural areas, basing on instructions by
the corporation, the branch has taken many measures matching each locality to
help people change their consumption habits and access a new sale and purchase
method - using the e-commerce platform of Postmart.vn.
He added selling agricultural
products on Postmart.vn is one of the new solutions helping farmers, business
households, cooperatives, and cooperative groups to boost sales, advertise
their products, and access more consumers in the domestic and international
markets.
Not only providing guidance
on how to sell items on the website, the Vietnam Post branch in Hoa Binh has
also assisted local farmers in terms of marketing, packaging, delivery, and
payment. So far, it has coordinated with localities to organise 14 training
courses in Cao Phong, Tan Lac, Lac Thuy, and Kim Boi districts, and Hoa Binh
city. As a result, 600 households and cooperatives have been trained in digital
skills, how to sell products on e-commerce platforms, and how to package,
receive orders, and send products to buyers while operating online. As many as
339 farming households have opened accounts on Postmart.vn.
A number of local
agricultural products are now available on Postmart.vn such as chayote bud,
red-flesh pomelo, and green-skin pomelo (Tan Lac district); peanut oil (Yen
Thuy district); Ngoc Han chicken egg, Dong Bong custard apple, red-flesh dragon
fruit (Lac Thuy district); "doi” (Michelia tonkinensis) seeds, chicken, and chicken egg
(Lac Son district); Son Thuy longan (Kim Boi district); and orange (Cao Phong
district).
In terms of seasonal produce
that have short harvest and usage periods like fruits and vegetables, the
Vietnam Post branch will optimise its widespread network and worker abundance
collect and transport products quickly, thereby minimising costs, ensuring
product quality, and cutting down the time needed for items to reach consumers.
At present, e-commerce
platforms are expected to be an effective direction helping improve the value
of local farm produce and step up digital transformation in agriculture and
rural areas./.
From just 16 certified products in its inaugural year to 158 by early 2025, the One Commune One Product (OCOP) programme in Hoa Binh province has followed a steady and strategic path. But beyond the numbers, it has reawakened local heritage, turning oranges, bamboo shoots, brocade, and herbal remedies into branded, market-ready goods - and, more profoundly, transformed how local communities value and present their own cultural identity.
"Behind every One Commune One Product (OCOP)-starred product lies a quietly operating support system: technical staff, experts, trade fairs, and e-commerce platforms. OCOP cannot go far without forward-looking policy support," affirmed Nguyen Huy Nhuan, Director of the Department of Agriculture and Environment of Hoa Binh province.
The economic landscape of Hoa Binh province continued its impressive upward trajectory through the first four months of 2025, according to a recent report from the provincial Department of Finance. The local authority has directed departments and sectors to keep close tabs on growth scenarios for each quarters and remove bottlenecks, striving to complete the set growth targets.
As part of efforts to restructure and accelerate the development of its industrial and handicraft sectors, Hoa Binh province is focusing on the development of industrial parks (IPs) and industrial clusters (ICs) with synchronous infrastructure to attract strong investment.
In recent times, Hoa Binh province has shown its determination and high sense of responsibility in seriously implementing the directives of the Party Central Committee and its Politburo and Secretariat regarding the streamlining of the political system’s organisational apparatus and the development of a two-level local administration system. The aim is to build a commune-level administration that is close to the people, attentive to their needs, and capable of quickly responding to the demands of both businesses and citizens, while also opening up new development spaces.
Over the past three years, the northern mountainous province of Hoa Binh has begun redefining its position on Vietnam’s service landscape with a series of distintive commercial models, from highland night markets, pedestrian-friendly streets, to logistics centres tied to local agricultural products.